Nicole is one of the greatest surrendering tools that are out there.

It will get you to surrender or you'll just stop doing it.

How do you get your heart rate down?

How do you calm yourself into this experience?

There's no other option there because it'll ruin your immune system.

It'll ruin your nervous system.

Ryan Dewey is the co-founder and CEO of Plunge,

generating over $100 million in revenue, featured on Shark Tank and used by Andrew Huberman and others. When we look at mental health, how does Plunge fit into the broader context? This is an emotional intelligence tool, an emotional regulation tool. There's just a neurococtail that you get every single time when you get into a coal plunge. People get the product. They think they're getting into muscle recovery. They're going to work out longer. They're going to run

their marathon, recover quicker. Yeah, you're going to get all that. But within a week, it all changes

to, oh, I'm doing this for my mental health. How do we get a cold plunge in every high school

in America and have that be an emotional intelligence

course and a somatic course. What are your thoughts on this? What's the biggest change that's

happened since we chatted three years ago when the podcast was something totally different? Back in

the day, you came on when it was wellness force. Correct. And I was telling you outside the studio before we hit record, I changed force to wisdom. Hopefully you bring the wisdom today. Well, that's a lot of pressure. We'll see. We'll see what comes. What's one big domino that fell where you can look back in past three years in the whole world of cold therapy, and be like, wow, I'm really proud of that. Man, there's, I could point to some, there's like internal stuff of like team growing and

culture and like us internally as an organization.

Ooh.

That's changed, which I could, you know, is equally as important.

There's, I think, like we were doing the math, we've probably, we've facilitated somewhere

between 40 to 45 million coal plunges in the company, like through coal plunges that have

been done in our coal plunges. Like, you know, and that number was probably sub one million

at the time. So you just look at that. I look at the number of people that have gotten into cold water.

We've expanded into the sauna space and what that's doing for people.

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