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Thinking Allowed

Russia's upper class, Flip Flops

Thinking Allowed

BBC

Society & Culture, Science

4.4997 Ratings

🗓️ 2 July 2014

⏱️ 29 minutes

🧾️ Download transcript

Summary

Flip flops: the world wide trail of an everyday commodity. Laurie Taylor talks to Caroline Knowles, Professor of Sociology at Goldsmiths, University of London, whose study takes a ground level view of the lives and places of globalisation's back roads, via that most ubiquitous of footwear - the flip flop sandal. Also, research into Russia's elite and how they acquire social distinction. Dr Elisabeth Schimpfossl, Honorary Research Fellow at the University of Manchester, looks at the strategies employed by representatives of Russia's new social upper class to gain status and prestige. Distancing themselves from the 'vulgar' excesses of the brutal 90s, they've moved away from ostentatious displays of wealth, seeking legitimacy for their position by developing a more 'cultured' image.

Producer: Jayne Egerton.

Transcript

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0:00.0

Take some time for yourself with soothing classical music from the mindful mix,

0:06.0

the Science of Happiness Podcast.

0:08.0

For the last 20 years I've dedicated my career to exploring the science of living a happier more meaningful life and I want

0:14.4

to share that science with you.

0:16.1

And just one thing, deep calm with Michael Mosley.

0:19.4

I want to help you tap in to your hidden relaxation response system and open the door to that

0:25.4

calmer place within. Listen on BBC Sounds.

0:30.3

This is a Thinking Loud Podcast from the BBC and for more details in our terms of use and

0:37.0

much, much more about Thinking aloud, go to our website at BBC.co. UK.

0:44.0

Hello. When my family moved into 35 Regent Road we were all perfectly content with the numbered address.

0:51.0

But then my mother examined the grime-encrusted concrete post which supported the front gate and found an indented name, Rosemount, or so much better than 35, she said.

1:03.2

Dad disagreed.

1:04.4

House names were pretentious, signs that the owners were trying to acquire a status

1:08.2

they didn't quite deserve.

1:09.6

So we stayed as number 35.

1:12.2

But I reckon Dad would have enjoyed the theory of the leisure class.

1:15.2

Thalston Veblin's elegantly written account of the myriad ways in which the newly prosperous

1:20.1

middle class use a variety of possessions and forms of conduct to demonstrate

1:25.3

their taste and distinction. So for an example an interest in intellectual and

1:29.5

artistic matters simultaneously displays one's freedom from the hardship of manual labor and the vulgarities

1:36.7

of mere capital accumulation. Consider for a moment Roman Abramovich's interest in art. This previously unknown predilection

1:44.9

cost the London-based Russian billionaire around 80 million pounds back in 2008

...

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