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The Russell Brunson Show

Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 8 January 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

This episode of the Marketing Secrets podcast is one you don’t want to miss. Myron Golden and I teamed up to deliver an incredible session on "Persuasion Secrets," where we shared our best closing techniques to help you influence and sell like never before. From mastering the psychology of persuasion to implementing strategies that generate massive conversions, this episode is packed with insights that can transform your approach to selling. Whether you’re presenting on stage, hosting webinars, or creating engaging content, these techniques will give you the edge you need. Throughout the episode, Myron and I share actionable insights that have helped us close rooms of thousands and generate millions in revenue. From leveraging social compliance to building trust with the "all my cards on the table" approach, we dive deep into the psychology of influence and how to apply it to your business. Key Highlights: Social Compliance: The art of micro-commitments to guide audience behavior. Trial Closes: Using simple "yes" questions to build rapport and momentum. Overcoming Objections: Strategies for tackling "I can’t afford it" and other resistance points. Emotion, Logic, and Fear: Understanding the three keys to decision-making and how to balance them effectively. Kinda Like Bridges: Simplifying complex ideas to connect with your audience. If you're looking to refine your skills and transform your ability to persuade, this episode is packed with the tools you need to close more deals and make a bigger impact. Dive in and start mastering these techniques today! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What kind of weekend are you in the mood for?

0:03.0

Well, with Disney Plus, anything is possible.

0:06.0

Whether that be two days of twists and turns with only murders in the building,

0:11.0

drama and fine dining with The Bear,

0:13.0

or a journey back to feudal Japan with Shogun.

0:17.0

January weekends just got better with Disney Plus.

0:20.0

Tap the banner to learn more. 18 plus subscription required. Learn better with Disney Plus. Tap the banner to learn more.

0:22.1

18 plus subscription required.

0:24.0

Learn more at Disneyplus.com.

0:26.9

Hey, what's going on everybody?

0:28.1

This is Russell Brunson.

0:28.9

Welcome back to the podcast.

0:30.8

I'm excited to have you guys here today.

0:32.4

Today, actually, we posted something really cool on YouTube over the last week or so.

0:37.1

They did really well, and people loved it. And I thought, man, this is something to be really cool in YouTube over the last week or so that did really well and people loved it.

0:39.2

And I thought, man, this is something to be really cool to share with you guys here on the actual podcast.

0:44.1

So kind of the backstory is a couple years ago, FunHunkin Live.

0:47.7

I wanted to do a presentation called Persuasion Secrets.

0:50.4

And so I kind of mapped out a really cool presentation. And I thought, I want to be cool

0:54.3

if I was able to pull Myron Golden into here and have him teach him stuff as well. And so he did this

0:57.5

really cool presentation when we tag team back and forth, like our greatest persuasion

1:01.3

secrets to get people to buy and to come to you and all that kind of stuff, right? And anyway,

...

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