Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference.

I'm very thrilled today to have Roy O'Singh on the program

to talk about his very vast experience

and how he approaches business, which I think you're going to have a lot of usable

tips for the entrepreneurs and businesses that listen. But before we get into that, please

introduce yourself to our audience. Well, first of all, Anika, thank you so much for having me. I really appreciate and I'm grateful to be able to have a conversation with you and in your audience. Yeah, so I'm I'm my sort of business background goes back

literally decades. I started out in the day when when telecommunications was a monopoly and it was about to be

metamorphosed into a competitive world and it occurred to me at the time that because I worked for a telco it occurred to me that we weren't ready. We weren't ready because you know we didn't have customer service that that was really serving customers. We didn't have marketing that was focused on individuals. We were engineering dominant and we just basically took orders as opposed to creating value. So I viewed that a major change was required and I basically

started to do what I called break away audacious things, not complicated things and through this conversation what you're going to get for me is is winning and being successful is not a complicated thing it's all about doing a whole lot of simple things that light fires in people and as a leader get them to want to do things. So I started doing this at a very young age. My filter was whenever I was presented with the challenge, how can I do this differently?

How can I do this in a way that satisfies what people care about, but in a way that nobody else has thought about.

And seriously, not really complicated things.

And so I started it.

And it's been a journey for me ever since.

And I'm learning more about Be Different or Be Dead.

I wrote my first book in 2009. Congratulations.

Content is 13 years old and it is alive and well. It is flourishing and this is

amazing to me and I think one of the reasons it is is that businesses and organizations today unfortunately haven't really got it and we can talk about that through the interview because I'm disappointed in in where

organizations are and that whole continuum of standing out. Yeah. That's what is. I love what you're saying about everything in your book is still valid because I've been in this business for decades as well off and on but I started you know when I was in high school I started promoting clubs and

DJ's and events and that was my first foray into marketing but I had always had kind of that

sense of wanting to build community and bring people together and think about innovative ways to do that. And so some of the things that stuck out from what you just said in your opening summary were, you know, in this day and age, even when the methods of delivering communications and reaching customers has is always evolving and changing and with digital and all these other platform new platforms coming up and popping up and oh now you have to do this to get the algorithm or you have to do this.

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