So you got the job. Now what? Join me, Eleni Mata, on HBR's new original podcast, New

Here, the Young Professionals Guide to Work, and how to make it work for you. Listen for

free wherever you get your podcasts. Just search New Here. See you there!

Welcome to the HBR idea cast from Harvard Business Review. I'm Allison Beard.

In 1967, my guest today and a few friends published the first issue of a new magazine.

Rolling Stone changed music journalism because it covered rock and roll in other emerging

genres seriously. It also shifted the way politics and social issues were covered and

America and eventually abroad through its foreign editions, with embedded reporting and

innovative writing on war, elections, drug use, and the environment. Its founding editor

and publisher, Jan Winner, spent five decades at its home, cultivating an impressive crew

of editors, designers, and photographers from Hunter Thompson to Annie Leibovitz. He

also featured and befriended some of the biggest names in music, from Bob Dylan, whose song

you just heard, to The Beatles, Bruce Springsteen, and Bono. His new memoir chronicles that

whole history, and you'll find more of our conversation in the November December issue

of HBR, and soon on HBR.org. But for this interview, we're going to focus mainly on spotting

and managing creative talent. Jan, it's great to have you on the show.

Thank you very much.

To first, let me ask you, why did you launch Rolling Stone?

Well, I was a rock and roll fan and was not a very good guitar player, and I just wanted

to be a part of it. I wanted to learn more about it. I got consumed by the music and how

it affected me and the message I was getting from it. I just needed to be a part of what

with the Bloving Spoon call called, the magic that will set you free.

...