Robin Doyle, founder of Beautyologie

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 7 July 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1998, Robin Tolkan-Doyle landed a coveted position as a beauty editor for an inspirational teen magazine where she tested and wrote about every beauty product ever created. Years of freelance writing and editing for several publications and websites followed along with the creation of her ownbeauty accessory brand—Wrap Star—which graced the pages of national magazines and the shelves of well-known shops on Fifth Avenue and Robertson Blvd.Ultimately, the public relations andmarketing world of beauty and fashion accessories is where Robin currently resides, running the boutique agency Charmed PRsince 2006. Among many career highlights, Robin takes great pride in creating a cult-following for thefoot care product Baby Foot; generating enough brand awareness for The Better SkinCo. to land a national Ulta Beauty account, and assisting the award-winning documentary Toxic Beauty to make waves in the media, so much so that Johnson & Johnson removed their talc-formulated products from U.S. shelves in May 2020. Beauty has always been at the forefront of Robin’s professional life, but more recently, her focus has shifted from the products she’s promoting to the intention behind them. With Beautyologie, Robin is proud to present and uplift brands with products that truly make adifference, not just on the surface of your skin, but in the world we live in.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hey guys, welcome back to skincare and Archeid. This is your host, Ecta. And I'm so, so excited
0:15.7	because I'll have someone who has so much experience and knowledge and insights into the industry
0:20.6	today. So without further ado, I want to introduce you guys to Robin, Tolkien Doyle, who is the
0:26.0	founder of Charmed PR, but now the founder of Beautyology.com, which is brand new and super exciting.
0:32.8	So welcome to the show, Robin. I am so excited that you're here. Hi, Ecta. Thank you so much for
0:39.2	having me. I'm so appreciative and I'm so excited to be here. And when you reached out, I was just
0:44.8	thrilled. So thank you so much for having me. Thank you so much. You know, I really want to get
0:49.5	started, Robin, because I know you are just, you know, so experienced. You're truly a veteran in
0:54.1	the industry. And I want to know all about your career and your journey and the, you know,
0:58.0	things you've done and that have really led to this point. So could you just do a deep dive for us
1:03.0	into all of them? I will do my best. I really, uh, I will get all the time in the world. So
1:10.2	really. Okay. All right. I hope you're comfortable now. At any point I hear snoring, I will now
1:16.4	I need to move on. Oh, my goodness. No, trust me. I'm very good to learn. So, yeah, no. And so,
1:22.9	yes. So I have been running Charm PR, which is, you know, like you mentioned, a,
1:32.4	the PR agency I'm based in Los Angeles, California. And I've been focusing on pretty much
1:38.3	indie beauty brands for, uh, it's not the most, most of my career. I did start out, uh, kind of
1:44.4	doing a lot of representation for brands between fashion, um, and lifestyle. I did some books,
1:52.7	a little bit of entertainment, but I have been, um, focusing primarily on beauty. I prior to
2:01.0	working in the PR industry, I was, um, in the beauty, uh, editorial world. So I was a beauty editor,
2:11.6	for a teen magazine years back. Um, so it was called Jump magazine. It's no longer a surprise,
2:20.3	surprise. Uh, but it was, um, at the time it was owned by Weeter publications, which is no longer,
2:28.2	but that was Joe Weeter at the time. And he is the original originator of a muscle and fitness
	...

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