Welcome back or welcome to the Single Track podcast.

I'm your host Finn Melanson and in this episode we talk with Robert Merck.

Robert is the global sports marketing director for Adidas Terricks and until recently also served as their trail running team manager.

This conversation covers a broad range of topics including including why Terex decided to invest so substantially

in the trail running space over the last five to six years, the trail running team model

that they're building, how they define value in the athlete-sponsor relationship, what it's

like to be a Terex athlete, the state of events in our sport, and much, much more.

But before we get started, I do have a few discount codes for listeners.

Kodiak cakes use single track 15 to get 15% off your next order.

For athletic greens, go to athletic greens.com backslash single track to get a year's worth of vitamin D and five free travel packs when you

sign up for a subscription. And for InsideTracker, go to insidetracker.com backslash single track to

get 31% off your order through July 17th and 20% off after that. All of these deals are made possible because single track is now brought to you by a couple

of sponsors, first Kodiak Cakes.

I'm super stoked about this partnership.

Almost as stoked, I would say, as Chris Mako when he secured a similar one with them back

in the Mako show days.

But seriously, if you're like me, your weekend long run is followed up with a big stack of

pancakes and Kodiak cakes should be a part of it.

They should be the centerpiece of that tradition.

They taste great.

They're whole grain.

They come with protein.

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