Hey guys J.B. here, the Wolf of Wall Street in the Wolf's Den for another awesome episode and I have a great guest today really smart guy

written many books one that you'll probably know more than the others called

48 Laws of Power Robert Green and let me just tell you something our

conversation spans multiple subjects area of sales persuasion politics entrepreneurship persuasion, politics, entrepreneurship, and I think the common theme that I really want you to

focus in on here is the importance of how you are perceived by other people

and how you might not realize that the way you're trying to portray yourself to the world is not the way they're seeing you.

In other words, the 48 laws of power, many of those things are accomplished through unconscious communication and also

through the words that we say consciously.

You know, the conscious communication is basically through words, unconscious through

totality and by language.

Well, what's very apparent as we start to talk

is that in order to really use these laws effectively,

you have to be able to muster a very high level of unconscious communication.

So again, I'm a big believer that communication in terms of sales, influence, persuasion,

is not just for sales people. It's for

everybody. So whether you are a salesperson trying to sell a product, the

good or service, you could be a lawyer trying to influence a jury, a businessman trying to influence

bankers or investors to give you money or employees to buy into your idea to come to work for you.

You could be a mother try to influence your

children to make their bed, do their homework, a teacher trying to sell your students

on the value of education. It doesn't matter what line of work during, whether it's business or

personally, must learn how to communicate to get

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