I'm here with Robert M. Lowe, President and CEO of Ed Choice.

Here at The High Wire, we've been really, one of our front-foot forward was educational

choice for parents.

Tell me about Ed Choice, tell me about the work you're doing to help parents really have

this choice.

So first of all, I love that you brought that up because I think what we learned in

the pandemic is parents had a new cultural connection with education that they hadn't had

in a long time.

Right?

The connection had been, I sent my kids to school.

And now they had this connection with, oh, I see what my kids are learning because I'm

looking over their shoulder.

And when they look over their shoulder, they're saying to themselves, wait a minute, that's

not necessarily what I think.

So Ed Choice is an organization started by Milton Friedman, whose job is to make sure

parents have the freedom to choose whatever learning environment they want.

And we're in such a unique inflection point right now because parents are saying we want

the power, we want the control, we want customization, we want hybridization.

For all of the, I'm going to say, all the horrible things that happened during the pandemic.

Is this a silver lining?

It has driven so many parents to start now rethinking why are they putting these kids

in schools?

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