For 10 years, I woke up with a very clear idea of what I wanted to do with my life and where it was going to go.

And I loved that. I woke up every day with a fire in my belly saying,

this is the goal, here's how I'm going to get it, and here's what I'm going to get it and here's what I'm going to do and then almost

seemingly overnight when I walk away from the sport that's gone your identity is gone you know like the day

before I retire it's hi I'm Rob Fraser professional cyclists. It was everything the next day that's gone and over the next year that fades away because you're no longer on the scene and the friends they're still friends but you don't see them and the common interest starts to fade and you know that kind of led to this dark period for me where I was like what am I going to do with my life. I'm your host. Welcome to the Knowledge Project.

I'm your host, Shane Parish.

In a world where knowledge is power,

this podcast is your toolkit for mastering the best

of what other people have already figured out.

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My guest today is Rob Frazier,

founder and CEO of Outway,

a rapidly growing direct-to-consumer brand

disrupting the premium performance stock market.

Rob's entrepreneurial journey is a master class in overcoming obstacles and scaling a business.

In just a few years, Outway has gone from startup to multi-million dollar success story.

The company has achieved impressive year over year growth progressing through

four, five, six, seven, and now eight figure revenue milestones.

...