Ritual - Reinventing the Vitamin from the Ground Up!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 October 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Katerina Schneider, Founder & CEO at Ritual was meeting with an investor slash acquaintance to discuss funding for Ritual, it was the early days. Because she was 4 months pregnant, she was told that it would be appropriate to let him know about the pregnancy. Plus, she had known previously and expected a pleasant conversation. What he said next was horrifying. "You can either start a family or build a business, you can't do both". How would you respond?

For Katerina, it provided the fuel for building a hugely successful brand that was voted by LinkedIn in 2019 as one of the top 25 places to work. How you like me now, Mr. Investor?

In part 1 of this incredible episode, Katerina shares her journey including How she started Ritual at 4 months pregnant and Why it's so important to be transparent about ingredients, How she created the first fully traceable multi-vitamin so you know what's in it, Why 1/3 of women can't fully utilize Folic Acid but why large companies keep using it because it's cheap, Why she was fascinated by taking something from a routine to a habit, to a ritual, Why being pregnant made her more creative, Why happiness in employees dictates the success of your business, Why being in a startup equalizes everyone, and Why being a mom is a great breeding ground for being an entrepreneur.

Note: there is so much great advice, I can't list it all. So join us while Ramon Vela interviews Katerina in Part 1 of this episode and hear her share the inside story of a brand.

For more on Ritual visit: https://ritual.com/

Visit the partners who make this show possible:

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:27.4	Hey, you.
0:29.0	Yeah, you.
0:32.3	You work so hard to acquire customers,
0:35.4	but what are you doing to keep them happy?
0:43.0	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.
0:53.6	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce and sets up with Shopify and dozens of other apps right out of the box.
0:58.7	So not only can they help you give better, faster, and more accurate resolutions,
1:01.1	they can even help you increase revenues.
1:06.0	So visit gorgias.link forward slash story.
1:15.1	Again, that's gorgias spelled gor-g-g-I-S dot link forward slash story.
1:19.4	And keep in mind, if you sign up, you get your second month for free.
1:22.8	When we were kids, we were promised all sorts of stuff.
1:26.6	Jetpacks in the future, flying cars, unfortunately, we didn't get them.
1:28.0	But we got something much better, print on demand. With T-launch and print-on-demand, you can start your own online business
1:34.4	with no upfront cost, unlimited variety of products, and no dead stock you can't move. What makes
1:40.3	T-launch different? Well, their production facilities all over the world, their unmatched variety of products, hundreds to choose from,
1:47.4	and their personalization tech, which no one else has.
1:51.0	T-launched helped over 120,000 Shopify stores start and run their business.
1:56.8	Let them help you.
	...

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