RIND Snacks - Love is RIND
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 25 January 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
In today’s episode, we sit back down with Matt Weiss, CEO and Founder of RIND Snacks.
In the previous episode, Matt told us the story of how inspired he was by his great grandmother, Helen Seitner, and her resourcefulness.
Using the rinds of the fruit is not only nutritional and delicious but helps lessen food waste. With RIND, Matt can create a snack that positively benefits the environment, and with their mission, he can give this positivity to other people.
Their mission, “Love is Rind,” allows RIND to be part of the solution to absolve child hunger. With 5,000+ bags already donated, Matt shows us what it truly means to pay it forward.
From his great grandmother’s warming spirit to building the brand, tune in today to hear more about RIND’s kindness.
In part 1, Matt discusses COVID impacts on RIND Snacks; Launching a D to C brand during a pandemic; Getting into the ingredients; Growing your brand despite “haters”; RIND’s mission statement; Delving into the inspiration behind their flavors; Matt’s advice to future entrepreneurs; and much more.
Join Ramon Vela and Matt as they discuss RIND Snacks on The Story of a Brand.
For more on RIND Snacks, visit: https://www.rindsnacks.com/
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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
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This specific episode is also brought to you by Repeat.
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Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:08.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.1 | The secret ingredient to our cravable, delicious, |
| 0:25.7 | you know, nutritious snacks is not something we add, |
| 0:29.3 | but rather something we don't subtract. |
| 0:32.0 | And in this case, it's the ride. |
| 0:34.2 | It's the heart of a fruits nutritional core. |
| 0:40.3 | And that is such a simple, elegant concept. It's intuitive. Everyone has maybe a grandmother or a great-grandmother |
| 0:45.3 | who reminded them that the skin is where, is what you never waste. Like to your point about, say, |
| 0:51.3 | a potato or sweet potato. |
| 1:01.1 | But somewhere along the way, this very simple, single-ingredient snack category of dried fruit had been hijacked by confectioners and candy makers and big corporations |
| 1:08.9 | and made to, was made to appeal to, I think, children, honestly, |
| 1:16.2 | in sort of a tragic way, where it was turned into a gummy as a form factor. And it was, |
| 1:22.5 | you know, corn syrup was added or it was, you know, fruit started to look like a cartoonish fruit. |
| 1:30.7 | This episode is brought to you by repeat, the easiest way for your customers to |
| 1:35.7 | reorder products they love. Now, most vendors in the Shopify ecosystem will have you |
| 1:41.2 | believe that subscription-focused commerce is the key to customer retention |
| 1:45.7 | for CPG brands. But with monthly churn rates pushing 10% across the industry, repeat has a better |
| 1:52.9 | way. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand's |
| 2:00.1 | customer base, the non-subscriber. |
... |
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