RIND Snacks - Keep it Real. Eat the Peel

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 25 January 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this podcast, we’ve covered a lot of great snacks. Whether it’s mindless snacking during quarantine or pairing a snack with your favorite movie, we can’t get enough of it. So instead of taking it out altogether, our buddies at RIND Snacks have an alternative solution.

RIND snacks utilize the nutritional value found in the peel or rind of the fruit while providing quality taste. As our guest mentions in the episode, “the secret ingredient” isn’t “something we add, but rather something we don’t subtract.”

The rind is “the heart of a fruit’s nutritional core.” With RIND, there’s no longer that after-snacking guilt of eating a whole bag of chips, but rather a boost of health. So please tune in for today’s episode as we sit down with Matt Weiss, CEO, and Founder of RIND Snacks, as he breaks down his journey into creating RIND Snacks.

In part 1, Matt discusses His support system; The Hundred-Foot Overview of RIND Snacks; Introducing the power of the peel; Continuing Great-Grandma Seitner’s legacy through RIND Snacks; Matt’s journey to creating RIND; Learning by doing; Why Matt chose rinds; Receiving feedback at the start of the business; and much more.

Join Ramon Vela and Matt as they discuss RIND Snacks on The Story of a Brand.

For more on RIND Snacks, visit: https://www.rindsnacks.com/

OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.1	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.6	What we love to do is keep as much of the fruit intact, the rind, the seeds, sometimes the stem,
0:28.6	and that's where the greatest nutrient density resides, more fiber, more vitamin C,
0:34.6	and of course, less food waste. So with Rind, you're getting a functional fruit snack like no other
0:41.2	with up to three times more fiber and immunity benefit from vitamin C. And using the whole fruit
0:47.6	makes us a sustainable snack brand as well.
0:54.0	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
1:01.3	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands.
1:10.2	But with monthly churn rates pushing 10% across the industry,
1:14.9	Repeat has a better way.
1:17.1	Repeat will automate a frictionless reordering experience
1:20.7	for the largest part of a CPG brand's customer base,
1:24.6	the non-subscriber.
1:26.7	Repeat uses machine learning to analyze one-time shopper behavior, automates reordering notifications,
1:32.2	and delivers personalized replenishment carts that aid in upsell and cross-sell efforts.
1:39.3	The result?
1:40.6	Higher LTV, better margins, and more insights on your best customers.
1:45.9	To learn more, visit signup.com. getrepeat.io.
1:50.7	Again, that's signup.
	...

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