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Your Brand Amplified

Rick Howard on the Art of Landing Government Deals for Small Businesses

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 8 May 2024

⏱️ 31 minutes

🧾️ Download transcript

Summary

Embarking on the journey of government contracting can seem like navigating an unfathomable labyrinth for many small businesses and veterans. Yet, it is a journey laden with opportunities for growth, innovation, and significant financial gain. The podcast episode featuring retired Lieutenant Colonel Rick Howard sheds light on the intricacies of military procurement and government sales, specifically tailored for small businesses, veterans, and minority business owners. Howard's expertise, derived from his years of service and his subsequent venture into aiding businesses with government contracting, offers a wealth of knowledge for listeners eager to explore this sector.

Transcript

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0:00.0

Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

0:07.0

to learn their stories, what makes them tick, and tips and tricks that make a difference.

0:19.0

The first thing I want to say to my guest today, Ricky Howard, who is a retired lieutenant colonel in the Air Force.

0:22.0

Thank you for your service. My grandfather was a

0:24.8

retired Colonel in the Air Force. He built Air Force bases around the world. My

0:29.6

brother was in the Air Force. Two uncles went to West Point and my dad and his other brother were in the

0:35.3

Army.

0:36.3

So, oh wow.

0:37.3

I really appreciate the time that you've given to serve our country.

0:41.3

Well, thanks to your family.

0:43.0

It sounds like a big military family, so.

0:46.0

Yeah, you know, there's a thing you did in that though.

0:49.0

No, I hear you.

0:50.0

I feel like I should be thinking everybody else for giving me the opportunity to serve.

0:55.2

It was the time of my life for sure.

0:57.0

So...

0:58.0

Well you've continued that.

0:59.4

So I'd love for you have

1:05.0

have such an extensive military background but now you're using that expertise

1:09.2

to help people in business understand the world of government contracts which I know

1:14.0

can be very unwieldy. Yeah, no it sure can. Yeah, no I'd be happy to kind of go

1:19.1

to my background and what we're doing now and then maybe we can see you know how that can inform your

...

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