4.6 • 3.5K Ratings
🗓️ 29 November 2025
⏱️ 9 minutes
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In the later part of the 20th century, a pioneering group of economists started shaking up their academic field.
These “behavioural economists” used findings from experimental psychology and everyday life to challenge the prevailing view that human beings were rational decision makers – acting in predictable ways to maximize their wealth.
One of those pioneers was Richard Thaler, who noted down some of these “anomalies” in a column in the 1980s, which was turned into a book - The Winner’s Curse - first published in 1992. His work also won him the Nobel memorial prize in economics in 2017.
More than 30 years on, he has returned to that book, publishing a new, updated version with co-author Alex Imas, which looks at whether those anomalies in rational thinking have stood the test of time.
Tim asks him to set out two of his most famous ideas – the winner’s curse itself, and the idea of “mental accounting”.
Presenter: Tim Harford Series producer: Tom Colls Sound mix: Donald MacDonald Editor: Richard Vadon
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| 0:00.0 | BBC Sounds, Music, Radio, Podcasts. |
| 0:06.3 | Hello, and thanks for downloading the more or less podcast, with a program that looks at the numbers in the news and in life, and speaks to legends of behavioural economics. I'm Tim Harford. |
| 0:26.5 | Once upon a time, economics was a simpler kind of game. Human beings were said to be rational beings, optimising their way through life, a wealth |
| 0:31.4 | maximising version of Star Trek's Mr Spock. |
| 0:35.2 | That made them much easier to describe in mathematical models, and who |
| 0:38.5 | knows? Maybe it was basically true. But what if humans are less Spock and more Homer Simpson, |
| 0:46.0 | silly, impatient, weak-willed, and easily confused? That was the argument of a few iconoclastic |
| 0:53.5 | economists who in the 1980s made this argument, based on results from experimental psychology, along with a big old dose of looking around at real people. |
| 1:04.2 | And if these rebel thinkers, the behavioural economists were right, wasn't that kind of important for how economists did their work and how |
| 1:12.8 | public policy should be conducted? One of those pioneers was Richard Thaler, who noted down some |
| 1:18.9 | of these anomalies in a column in the 1980s, which was turned into a book, The Winners Curse, first |
| 1:25.9 | published in 1992. His work also won him the Nobel |
| 1:30.0 | Memorial Prize in Economics in 2017. More than 30 years on, he's returned to that book, |
| 1:37.3 | publishing a new, updated version with co-author Alex O. Emus, which looks at whether those |
| 1:42.8 | anomalies in rational thinking have stood the test of time. |
| 1:47.0 | I'm joined in the studio by Richard Thaler. Hello, Richard. |
| 1:50.1 | Hello, Tim. It's so nice to see you. It's good to see you as well. We should start by exploring some of these ideas. |
| 1:57.3 | Maybe the book title, The Winner's Curse. What is the winner's Curse? |
| 2:01.9 | The winner's Curse is the following. |
| 2:05.6 | Suppose you have an auction. |
| 2:07.7 | Imagine, here's the way we do this in a classroom experiment. |
| 2:12.7 | We fill up a jar of jelly beans. |
... |
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