Welcome back to another episode of the talk. Today we're talking all about how to rewire your taste buds to overcome the processed food industry and how the tobacco companies bought all the processed food companies and are making us overeat unhealthy food. What an introduction. We're joined by Tara Pazina and we're continuing our conversation today. So the first question

I have for you is, is it possible to rewire your brain? Like, first of all, I guess I should say,

does eating this food change your brain? And then is it possible to rewire it? Yeah, great question.

We have, what I would call at this point, like a concerning amount of evidence to indicate that, yes,

these foods can shift some things in your brain. The most kind of compelling evidence comes

from animal models and studies because they can have such tight control. But some of the findings

in animal models are now being replicated in humans. And so basically what we are seeing is that with consumption of the findings in animal models are now being replicated in humans.

And so basically what we are seeing is that with consumption of these foods over time,

they can cause neuroadaptations in our brain reward neurocircuitry

and also change some aspects of our self-regulatory capacity,

which is primarily in the prefrontal cortex that governs self-regulatory capacity, which is primarily in the prefrontal cortex

that governs self-regulation and motivation. And so over time with consumption of these foods,

we see that people tend to have more sensitized responses to food cues in the environment and want to really seek out and consume

those foods. And that's neurobiologically based. Wow. And the real kicker here is that these

same neuro adaptations that we have seen from these foods are classic with what we see in addiction.

Wow.

With repeated use of various addictive substances, the same set of neuroadaptations and changes

in self-regulatory and motivational aspects.

So it's really tightly aligned and in that way quite concerning. So you're saying like somebody who,

let's all say in quotes, is more addicted to hyper palatable foods, like them seeing an advertisement

for a hyper palatable food, their brain responds differently than somebody who isn't addicted. And then

when they eat it, their brain also responds differently. Like they have a higher reward response. Yeah. So the first part where they would

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