Rewards.com – Todd Rowan, CEO and Co-Founder, and Michael Shepard – Tokenizing Rewards and Loyalty Programs Using Blockchain Protocol
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 12 February 2018
⏱️ 15 minutes
🧾️ Download transcript
Summary
The average person in the US is a member of over 30 rewards programs, and yet they only actively use just a few of those. On the other side, companies spend just as much money trying to get people enrolled in these programs as they do restricting the ability of those same people to use the rewards they have earned.
With over 20 years experience in the rewards and loyalty program industry, Todd Rowan founded Rewards.com, which aims to tokenize the rewards that people earn through all their various loyalty programs, including Sony, Nissan, Hotels.com, and more.
In this way, a specific value is given to the rewards that are earned, which will create the loyalty from customers that is missing from many of these programs. Because tokens will have an actual exchange value, they can trade them on exchanges, or redeem them for items or gift cards. Rewards.com is planning a pre-sale of their token to begin April 15th, with a full launch on June 1st.
Todd will also be at the Bitcoin, Blockchain, and Ethereum Superconference in Dallas, Texas February 16-18, and gives us a sneak peek of his talk on how cryptocurrency and blockchain can revolutionize the loyalty program industry, and ultimately give consumers control of their profile and rewards.
For more information, visit www.rewards.com.
Transcript
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| 0:00.0 | The Bitcoin, Ethereum, and blockchain super conference is coming to Dallas, February 16, 17, and 18 in 2018. |
| 0:09.0 | If you know of a better way to get the latest insider knowledge about crypto to hear directly from the top |
| 0:14.4 | minds in this field. To interact personally with 800 fellow crypto lovers, |
| 0:19.4 | hodlers, investors, miners, traders, developers and founders, then I'd like to hear about it. |
| 0:25.8 | If you don't, then you don't want to miss out. |
| 0:28.7 | Register today for the Bitcoin, Ethereum, and blockchain super conference. |
| 0:33.0 | Go to Bitcoin super conference.com |
| 0:35.0 | and register today as a super early bird |
| 0:38.0 | to get the lowest rates on tickets and hotel rooms. |
| 0:41.0 | That's Bitcoin super Conference.com. |
| 0:44.0 | Welcome to Almost Here, round the corner of Future Technology Podcasts with Richard Jacobs. |
| 0:51.0 | Future Technologies ways to transform our lives for better or worse are the focus of this |
| 0:56.4 | podcast. |
| 0:57.4 | Almost here means these technologies are now here and starting to be used, or just around the corner, from Bitcoin to artificial intelligence, |
| 1:05.9 | 3D printing, blockchain, virtual reality, and more. |
| 1:10.6 | Hello everyone and welcome to the future tech podcast my name is Chris |
| 1:14.7 | Ambler and I'm here with Pod Rowan CEO and co-founder of the Awards.com and |
| 1:19.8 | Michael Shepard also of rewards.com. The rewards currency while building a loyalty |
| 1:28.3 | programs platform. Welcome, gentlemen. |
| 1:31.3 | Thanks for having them. |
| 1:32.3 | Definitely. |
| 1:33.0 | So tell us a bit more about rewards.com and how it's a game changer. |
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