I know that all of you have heard about this wonderful brand and has really, really taken

the hair care industry by storm and rightfully so I'm so honored to be interviewing the brand

but of course the mastermind behind the brand himself. So without further ado, please welcome

Savin Saheeb, founder of K18 Hair Care. Welcome to the show Savin, I'm so honored to

host you. Thank you, Ekta and very happy to be here with you and love you kind of a deep

background in biology and biological sciences, so exactly. Thank you. Thank you so much. Yeah,

I know I I love when brands apply this kind of science to their products because it it really

shows, you know, and you guys have just done such an amazing job and I can't wait. Does it? You

really dive into that part of it, you know, like really talk about that nitty gritty science and

really getting into the details, but before we do that, I want to learn about you and your

background and where, you know, where everything began, you know, in terms of starting the brand,

conceptualizing the brand. So if you could take a little bit and walk us down Remry Lane and tell

us about that, that would be great. Let's start. Ekta, I used to work in the taking industry. I was

building SaaS platforms for the likes of IBM and the wire and then I was working on a very early

version of something similar to Zoom. This was very back in 2011 and that's when I met my

co-founder, her name is Sprena Cox. She's also the founder of the Akus Hair Tower.

And that she introduced me to the world of hair care.

During our conversations, one of the things that particularly stood out to me is how much of a

struggle hair care is for many of us. The amount of time, effort and products that goes into

caring for your hair can be overwhelming. And this is more true for anyone who loves expressing the

hair, whether you're coloring, perming, straightening, all of which translates into chemical damage.

And hair care fundamentally should not be like this. And the genesis of this lies

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