Revolutionizing Digital Marketing: Mastering Personalization, Engagement, and Customer Loyalty with James Hipkin

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 13 July 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ready to revolutionize your digital marketing approach? Join me as I chat with James Hipkin, the brilliant mind behind Red Eight Interactive and Inn8ly, about the importance of owning your own website and mastering digital marketing. James' fascinating career journey started in the rock and roll industry before he transitioned to advertising and marketing in South America, Spain, and Chicago. Now, as a digital marketing expert, he has worked with big names like Wells Fargo, Apple, Nestle, and Visa.Together, James and I discuss the secret to creating value for your customers and rewarding loyal patrons. Understand the power of personalization in breaking through the clutter and identifying heavy category users that drive your sales. Stay ahead of the curve by answering your customers' questions and providing valuable information about upcoming industry developments.But wait, there's more! Discover how to engage website visitors in just six seconds or less. James shares insights on creating pathways instead of simple call-to-actions and establishing trust with your audience. Learn the importance of benefit-oriented headlines and eye-catching visuals and video to keep your audience engaged and support your messaging. Don't miss this enlightening conversation!Get your website dialed in - visit Inn8ly!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:16.2	I am so thrilled today to have James Hipkin, who is the managing director of Red 8 Interactive
0:19.1	and the CEO and founder of Anately on the show today.
0:22.2	James, thank you so much for being here.
0:24.0	Hey, I'm really happy to be here. I'm looking forward and a wonderful conversation about
0:28.7	digital marketing and websites. Absolutely. I think, especially with all of the changes going on in the digital ecosystem with third party cookies going away, privacy laws, all of the different things that are coming up that people really are uncertain about websites which we own are more and more important as part of a
0:47.1	strategy and having a good or great website.
0:51.1	Exactly and you use the word old and that's a very important point with all of the
0:56.7	swirl of things that's going on with digital marketing there's only two digital
1:00.8	assets that a business owns the website and their list.
1:04.8	Everything else is rented land and you don't want to build your business on rented land.
1:09.6	Exactly.
1:10.6	They can change the rules at a moment's notice and hey guess what they're not going to call you up and ask you is this okay. They're just going to change it.
1:19.4	Yeah. Well I think about that when I think about all the people who have Facebook groups to run their businesses or who have all this live on social media, those are important, but they're one part of the puzzle and like you said if they go away tomorrow if you don't have all those
1:34.4	assets saved if you don't have all of those email addresses from all of those customers
1:38.6	you're at a huge loss yeah let's get into how did you get started in digital marketing?
1:43.4	Was this always your career trajectory?
1:46.8	Well, the gray hair is quite legitimate.
1:49.4	My career started long before digital marketing existed. My career started before email and fax machines
1:56.8	existed. So I've been doing this for a long time. So yeah, I graduated from college with a music degree. Oh, okay. And I know this will shock you,
	...

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