Rethinking How We Think About SEO in 2024 w/ Steve Wiideman - Ep - 541 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 26 January 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with the president and CEO of Wiideman Consulting Group, Steve Wiideman! We discussed rethinking how we think about SEO in 2024. Find out what the future of SEO looks like. Our guest considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by VAA Philippines VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development, and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company’s founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends. For more information visit https://www.vaaphilippines.com This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, the president and CEO of Wiideman Consulting Group, Steve Wiideman, is here. Today, we discussed rethinking how we think about SEO in 2024. He considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	My youngest son got me banned for life from Am AdSense for my company.
0:05.0	Oh no.
0:06.0	So yeah, I let him go on and I didn't realize back in the day how important it was and he
0:13.0	was putting up videos.
0:14.0	Oh wow.
0:15.0	And they were getting some really great traffic and he started to make some really good money.
0:35.1	Hey, everyone, it's Norm Ferrari, aka the Beard Guy here, and welcome to another Lunch with Norm,
0:37.9	the e-commerce and Amazon FBA podcast.
0:44.4	Today, we're going to be discussing rethinking how you think about SEO in 2024.
0:51.6	We're going to be talking about keyword position tracking as it becomes less effective, the impact of TikTokification of content and SEO action steps
0:58.3	you can implement in your own online business. So welcome to another lunch with Norm,
1:03.6	the e-commerce and Amazon FBA podcast. Okay, so today, like I said, we're going to be discussing
1:09.6	rethinking about SEO in 2024.
1:14.4	Our guest and repeat, I don't know, he's probably one of our most, probably one of our most guests, our most guests.
1:22.9	That's proper English, by the way.
1:24.9	He's probably been on the show the most out of anyone except for Kevin
1:29.0	King. And I'm talking about Steve Weidman from Wheatlin Consulting Group. He considers himself
1:35.1	a scientist and practitioner of local and e-commerce search engine optimization and paid search
1:41.4	advertising. And while he was an adjunct professor over at UCSD and CSUF, he built the Academy of Search.
1:52.7	And like I just mentioned, we're talking about Steve Wiedeman.
1:56.2	So stay tuned.
1:57.2	This is going to be a good one.
	...

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