Okay, good afternoon. Welcome everyone. We, I see people are trickling into this webinar. I'd like to

Welcome you to today's episode of our webinar series Restoring the Sciences. I'm Scott Turner and I'm director of

science programs at the National Association of Scholars which also sponsors his

webinar series. Our topic today is this. Why is it that bad ideas seem to spread so quickly and seem to have such staying power that the good ideas end up being crushed?

Is this a kind of mind contagion at work, a social disease of the human mind, or is

there a kind of Gresham's law at work where bad ideas like bad money drives out the good. Our guest today is evidently qualified to address

this question. He is God Sad, professor of marketing at Concordia University in Montreal,

and until recently was the research chair in

evolutionary behavioral sciences and Darwinian consumption certainly an

intriguing title there and apt.

Had said is a prominent proponent of evolutionary psychology and we're going to be going into what

evolutionary psychology is during our conversation today so I'll defer that for the moment. But during his career

God's had made a name for himself using principles of evolutionary psychology to understand the

psychology of consumer behavior, marketing, advertising, and many other interesting topics.

Lately, he's been a prominent critic of the latest mind parasites to infect our culture, most seriously it seems in the academy, namely the fixation on the cult of capital letters here, diversity, equity, and inclusion.

Or perhaps that would be phrased more descriptively as diversity, inclusion, and equity,

and I will leave it to you, the audience

he has a prominent media presence he has a YouTube channel

podcasts webinar's

his YouTube channel is called the sad, which attracts more than 7 million subscribers,

and his podcast is equally, if not more, widely known and subscribed to.

He's the author of several books including his most famous one,

...