Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead (Greatest Hits)

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 11 December 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Reselling software gives you many of the benefits of a software business, without the upfront development cost. That means you can enjoy recurring revenue, selling one product to multiple customers, and strong profit margins by white labeling a software tool that already exists. These benefits are what attract many people to starting a SaaS, or software as a service, but you may not need to go through the trouble. After all, there may already be a tool that solves the same problem. Could you become a software reseller instead of a software creator? To help me learn more about reselling software (also known as white labeling), I connected with Chris Lollini. Chris is a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago. That agency evolved into a multi-6-figure white labeling operation called Reputation Igniter. The business helps other small businesses earn more positive reviews for their work. And while Chris definitely invested the time in growing his network and roster of monthly customers, it now takes him just 5-10 hours a week to run. Tune in to The Side Hustle Show interview to hear: how Chris got the idea to start white labeling SaaS products how he identified his customer’s pain points and provided a SaaS solution the methods he uses to add value and create healthy profit margins Big thanks to my brother Chris for the intro! Full Show Notes: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Transcript

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0:00.0	Here's an oldie but a goodie from the archives from the side hustle show,
0:04.0	Greatest Hits Collection.
0:05.6	What's up?
0:06.3	What's up?
0:06.7	Nick Loper here, welcome to the side hustle show because the rat race doesn't need any more
0:11.7	rats.
0:12.6	Super interesting business model to share with you today, and that's white labeling someone
0:17.4	else's software tool.
0:18.7	This is basically putting your brand, your sales and marketing, and your frontline customer
0:23.7	support on top of a software product that already exists.
0:27.1	And it comes with a lot of the benefits of SaaS software as a service, namely recurring
0:32.6	revenue, good profit margins without the upfront development time and expense to build that thing in the
0:38.8	first place. To make it work, you're essentially playing matchmaker, finding a common problem
0:43.6	and then pairing that with an already existing software solution. To help me learn more about
0:48.6	this is a self-described recovering engineer who started a marketing agency as a side hustle
0:53.8	eight, nine, ten years
0:55.3	ago, which has evolved into a multi-six-figure white labeling operation called Reputation Igniter.
1:02.8	Through ignite.com.
1:04.7	Chris Lalini helps small businesses earn more positive reviews for their work.
1:09.1	To help you brainstorm some potential white label niches for yourself, I put together a list
1:13.2	of 20 software and service niches and some examples of the corresponding software tools
1:17.8	you might be able to resell in each of those.
	...

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