Let's be honest, right?

When we talk about practicalness, so often people think of formulas.

But there is no formula.

There's no magical plug-and-play push-button experience.

Everyone wants what Sherry Waddell calls the Silver Bullet. Welcome, ladies and gentlemen to every knees shall bow, your weekly Catholic podcast on evangelization.

My name is Mike Gomer Gormley, and I am joined by Dave the man Van Vickle.

How you doing, Dave?

Good. That was simple. That was simple. It was simple. It was simple. Echihomo.

I was going to say that. But we get letters because no one knows Latin.

We have a special guest with us today. The creative director, you have to be exhausted with all the creativity that is coming out of Word on fire.

We got Brandon Vaught on the show.

How are you doing, Brandon?

Hey, I'm doing well.

And to be clear, I'm not creative director.

We do have another creative director.

So I want to make sure I'm not stealing her title.

I'm the content director.

I knew.

I knew right away. When he said that, I was like, of course content. But I always put creative directors

because I thought it sounds nice.

And then I have all these people like,

when they do the formal introduction,

...