RERUN: Body Positive Influencer, Author and Co-Founder of Megababe, Katie Sturino Talks Going From Her Parents’ Garage to Walmart and Target Stores Nationwide
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 15 July 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works...because we're better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE.
We're rerunning this episode as Katie Sturino's debut novel, "Sunny Side Up". hits bookshelves adn the best-sellers list nationwide. Host, Lindsay Pinchuk shares that this is one of her favorite episodes of the podcast, and as she's currently on vacation, she chose to share this in celebration of Katie's big news.
In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parents’ garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.
As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things don’t happen overnight? Katie’s story reminds us that persistence and finding the right audience are key.
Connect with Katie Sturino:
https://www.tiktok.com/@katiesturino?lang=en
http://www.instagram.com/katiesturino
http://www.instagram.com/megababe
https://lindsaypinchuk.myflodesk.com/foundherfridays
SUBSCRIBE TO OUR NEWSLETTER, The FoundHer Files on Substack and check out today's edition on repurposing your content.
Make sure you follow Dear FoundHer... on Instagram
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to another episode of Dear Founder. I'm Lindsay Pinchuk, your host, and today I'm |
| 0:05.7 | practicing here on the podcast what I'm preaching in this week's edition of my substack, The Founder Files. |
| 0:12.0 | One of the biggest mistakes that small business owners make is that they don't repurpose their content. |
| 0:17.6 | If you're a small business owner, you're not necessarily a content creator, which means |
| 0:21.5 | that it's time that you put your content to work for both you and your business. In today's |
| 0:27.8 | Found Her files, I walked you through the process I use to repurpose my own content. You can click |
| 0:32.9 | the link in the show notes for the process, but sometimes repurposing is as simple as reusing, which is what I'm |
| 0:40.4 | doing today here on Deer Fountain. This week, I'm out of the office on vacation. I'm dropping my |
| 0:45.8 | girls at summer camp and I'm taking a much needed break. And as you can imagine, packing my two |
| 0:50.9 | daughters for camp and me for a vacation kept me pretty busy over the last few weeks. |
| 0:55.5 | So today I'm rerunning one of my favorite episodes of Dear Founder, and I'm doing so with very |
| 1:01.3 | appropriate timing. About a year ago, Body Positive Influencer and founder of Megababe, Katie Sterino, |
| 1:08.3 | was on Dear Fountain, and during our conversation, she shared |
| 1:11.2 | that she was writing her first novel. Well, her debut novel, Sunny Side Up, came out on June 24th, |
| 1:17.3 | and last week I attended Katie's book tour event in Chicago. Not only did I get to see Katie |
| 1:22.7 | in action in real life, but I was so happy to support her. Katie Sterino is not only one of my favorite |
| 1:29.4 | Instagram follows and one of my favorite dear founder podcast interviews, but she's been supporting |
| 1:35.1 | me and my business for as long as I can remember. First as a publicist, then as a CPG founder |
| 1:40.8 | sending samples to Bump Club and Beyond my first company and now as my friend. |
| 1:46.1 | Her debut novel is out and we all need to add it to our summer reading list. |
| 1:50.4 | Katie is truly an inspiration, the real deal, as I like to say. |
| 1:54.6 | Not only did her novel come out only a few weeks ago, but it's already on the bestseller |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.