From KCRW in Santa Monica and KCRW.com, I'm Matt Holesman, sitting in for Kim Masters,

and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody takes his own business, business, really, really, all the white life.

He doesn't clean, please.

What's with him? Oh, I'm afraid he doesn't clean. What's in him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, the networks get nerves during their up-front ad sales extravaganza.

Kim Masters files a report from New York.

Plus, an ad buyer insists no matter how much the network's sing and dance, it's still all about the numbers.

And a lot of new shows will be shot in high death.

That's great for viewers, but what does it mean for the people who make TV?

That's all coming up next on The Business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

Oh, I'm afraid he's going to Hollywood, Hollywood.

Spring is here and courtship is in the air.

Birds display plumage, monkeys howl, and teenagers slather themselves in aramis. But no mating ritual is quite as curious as the television up-fronts. With great

fanfare of the TV networks trot out their new schedules, hoping to attract billions in ad dollars

with promises of big new audiences. Like in nature, the up-front mating dance is all

about survival. With the decline of broadcast TV viewing and the economy on the brink, the networks

are trying to avoid the endangered species list. Our host, Kim Masters, was in New York for it all,

...