Replay! Meet The Mysterious Makers Behind Viral Hit Brands like ColourPop, KKW & Tati Beauty: Laura Nelson and John Nelson, the co-founding siblings of Seed Beauty
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 16 June 2021
⏱️ 45 minutes
🧾️ Download transcript
Summary
Meet power siblings, John Nelson and Laura Nelson, the mysterious makers behind Seed Beauty, a beauty incubator that’s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.
In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from ColourPop – gorgeous cream-to-powder pigments that sell for just $6 bucks.
In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Today's show is brought to you in part by the New Co. |
| 0:05.4 | What if there is a product that made your skin so smooth and clear that it looks like you're |
| 0:09.8 | wearing a real life Instagram filter? |
| 0:12.4 | Surprise, it's not an app. It's not a... a real life Instagram filter. |
| 0:13.0 | Surprise, it's not an app, it's not a primer, |
| 0:15.8 | a highlighter, or even a moisturizer, |
| 0:18.1 | we're talking about skin filter. |
| 0:21.2 | The New Coe's daily supplement, it's been awarded best supplement for glowing skin by birdie.com. |
| 0:27.4 | I just started taking mine today. By the way, the packaging is so lit. |
| 0:32.4 | And I think what's cool is that the new code takes a |
| 0:35.3 | holistic approach to skin care with a focus on improving the long-term health of |
| 0:41.0 | your skin. No such thing as a quick fix guys unless you've got a |
| 0:44.2 | ring light and some face tape. Skin Filter is one of the Newco's best sellers and |
| 0:49.0 | the whole thing about the formula is it's designed to help brighten tighten and reduce breakouts and |
| 0:54.7 | hyper pigmentation from within it's really a 360 approach so you might |
| 0:59.6 | recognize some of the ingredients in its patented blend. They are actually similar to what you might |
| 1:05.8 | find in a lot of the skin care we talk about like Vitamin C and zinc alongside Vitamin A delivered as beta carotene and it's clinically proven to show results in 30 to 60 days can't wait |
| 1:19.7 | You can try all the products available from Newco, including their products for gut health, stress, and sleep with 20% off using code beauty. |
| 1:29.0 | We'll link to that offer on our blog and in our show notes. |
| 1:32.0 | Visit the Newco.com for 20% off using code beauty. |
| 1:37.0 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and |
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