Renée Mauborgne: The Beauty of Non-Disruptive Innovation
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 10 May 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
Are you looking for innovative strategies for achieving growth without displacement? Look no further than our latest podcast episode featuring Renée Mauborgne, the leading expert on non-disruptive innovation. Mauborgne shares her insights on successful non-disruptive technologies, investment opportunities, and balancing disruptive and non-disruptive innovation in this insightful conversation. Listen now and share it with your colleagues and friends.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Neil deGrasse Tyson, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:40.3 | Listeners of the Remarkable People podcast will learn from some of the most successful people in the world. |
| 0:46.4 | They provide practical tips and inspiring stories that will help you be more remarkable. |
| 0:52.2 | If you live in the U.S. or Canada, text 831 609-0628 to get notified of each new |
| 1:00.0 | episode. I'm Guy Kawasaki and this is remarkable people. We're on a mission to make you remarkable. |
| 1:16.5 | Helping me in this episode is the remarkable René Mauborn. Her book, Blue Ocean Strategy, |
| 1:24.7 | co-authored with W. Chan Kim, sold over 4 million copies, and is recognized as one of the most |
| 1:32.0 | iconic and impactful strategy books ever written. It helped many organizations achieve success |
| 1:39.6 | by creating and serving uncontested market spaces. |
| 1:48.7 | And now she's back with another remarkable concept. |
| 1:52.5 | Innovation without creating disruption. |
| 1:55.7 | That's the subject of her latest book. It's called Beyond Disruption. |
| 1:59.0 | Innovate and achieve growth without displacing industries, companies, or jobs. |
| 2:05.7 | Renee's accolades are numerous. |
| 2:08.2 | She was ranked as the number one most influential thinker in the world by thinkers 50. |
| 2:15.6 | She is the first woman to ever top this list. |
| 2:19.7 | She is also a fellow of the World Economic Forum |
| 2:22.4 | and served on President Barack Obama's Board of Advisors |
... |
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