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Latina to Latina

Remix: How Ad Exec Nancy Reyes Became Undeniable

Latina to Latina

LWC Studios

Aliciamenendez, Entrepreneurship, News, Entertainment News, 519788, Business, Latinas, Lantiguawilliams, Latinos, Hispanics, Society & Culture

4.8618 Ratings

🗓️ 10 June 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

We are so proud to share another specially curated batch of episodes featuring some of the inspiring women we've had on this show.

0:13.9

As a kid, Nancy Reyes was focused on daily survival.

0:18.2

She stumbled into advertising as an account manager, and two decades later,

0:22.6

her drive and expertise earned her the title of president at TBWA, an international ad agency

0:28.9

that prides itself on disruption. Sitting in her offices on Madison Avenue, we talked about

0:34.4

the college prep program that she says saved her life, what she's

0:37.9

learned from failure, and what it takes to go from good to great.

0:53.3

Nancy, I was going to ask you if this was the office where you do Don Draper-style presentations,

0:57.3

but we're really just in an office office.

0:58.7

This is an office office.

1:00.6

There's no Don Drapering in here.

1:03.7

It struck me as I was walking over here from 30 Rock where I work both how near we are to Long Island City and how far you've come

1:15.8

from where you grew up. Your dad drove a taxi, your mom worked as a housekeeper. What did you learn from

1:25.4

them about work?

1:35.7

Work ethic, work hard all the time, and then you see the rewards of that hard work.

1:40.3

The hours of a taxi driver are, you know, whenever there's demand.

1:46.2

And I remember my mom would never say no to cleaning a house. So there was some days where she would clean three houses in the same day, three to four houses in the same day, which is just

1:51.5

an enormous amount of cleaning. I did learn that everything feels better when you earn it.

1:59.3

That is to me the best immigrant lesson.

2:03.6

And that has carried me my entire life is I want to know that I earned it.

2:08.6

And if I put the hard work in, then I can say this is mine.

2:11.6

I've heard you say that you retrospectively realize you never had the time or space to think about what you wanted

...

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