Hey guys, before today's episode of The Podcast, I want you to text me 212-931-5731.

If you don't, you're missing out.

I'm putting all my eggs in the fucking text basket.

212-931-5731.

This is the Gary V. Audio Experience.

Several things I want to talk about this afternoon.

You know, when I think about speaking to crowds where I know a lot of people in it have

consumed the content, what I always try to challenge myself into is what nuance, you

know, what tidbit, what extra thing can I bring up.

And most importantly, what am I seeing right this second?

I think the thing that has allowed me to have certain success is my ability to be pretty

one-dimensional, honestly.

And that one dimension is when I produce content, when I build businesses, when I think about

what everybody in this room wants, which is some sort of balance between happiness

and success, however they define it.

What has worked for me over the last 20 years and what's a replicable moment or thesis

or execution that would play for this audience?

And for me, that thing more than anything by far is where is the attention of the consumer

that we're all trying to reach, whether you're trying to get somebody to vote for you for

mayor of your town or raise money for a nonprofit or sell your sneaker or your real estate

fund or whatever you may be into?

The reality is before you can close someone to create an action that is in your vested

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