Introducing Layne Booth Layne Booth is our guest today on the Steve Jobs inspired Join Up Dots business podcast. She is the CEO and Business Growth Strategist of The Project Booth, a business consulting company that uses proven metrics and data to bring business owners to the next level in their business. By strategically planning operations and creating a visual roadmap map, business owners can reclaim their time to focus on their business, make data-driven decisions, and capitalize on sales & profits. Data is key to everything, and unfortunately where most owners spend their time in the "lets hope this makes a difference" stage of business With her passion—and over a decade of “in the trenches” experience—as a guiding light, Layne ensures successful growth-minded business owners eliminate overwhelm by bringing clarity to help with teams, capacity and profits… and get back to running a business they love. How The Dots Joined Up For Layne As she says "I've witnessed business owners have incredible energy and focus for what they do, but seem like they don't have time to stop, and may feel like they are drowning in doing "all the things." We follow a simple ABC approach to drive amazing results: A is for Analyze: Analyze the numbers to tell the story. B is for Bottom Line: What do the numbers say about your actual profits, brand reputation, and customer service? C is for CEO Decisions: The secret weapon is creating a tool that CEOs actually use to make important decisions, not just creating another report. So do you need a ton of traffic to grow a successful business, or is that actually missing the point of business altogether? And what made her take the leap from her position of Forecasting manager for the VF Corporation and go it alone? Well let's find out as we bring onto the show to start joining up dots with the one and only Layne Booth Show Highlights During the show we discussed such deep subjects with Layne Booth such as: We delve into the distinct difference between a CEO and an entrepreneur, and why so many people get very confused. Layne shares how she built up her referrals based business by really nurturing her already built relationships. And lastly........... Why you simply have to understand the pain point of you customer, to then make that solution as simple as possible.