This is the Blood Red Podcast from the Liverpool Echo, giving you the inside track on all the big talking points from Anfield.

Hello and welcome to the latest Blood Red podcast from the Liverpool Echo.

I'm Matt Addison and ahead of Liverpool's Champions League Last 16 First Leg Flash with

RP Leipzig on Tuesday.

I wanted to dig a little bit deeper into the Red Bull Group once again. Last year we spoke with

Red Bull Seltsburg boss Jesse Marsh while there's plenty of links to Liverpool,

not least Sadio Manet, Navi Keita and Takumi Minamino. Ralph Ragnik might no longer be a part of the Red Bull project, but he's been instrumental for them over the last few years, and much of Jörgenkop's philosophy was based on his.

There's also an even more contemporary link which I'll be

discussing in a short while with the echo's business of football writer Dave Powell

as Red Zoneers Fenway Sports Group looked to the next stage of their project within football.

But first here's a conversation with Karen Tishwani, the author of the brilliant book

Wings of Change which looks into how the Red Bull Group work, how they made their

mark in football and with

I'll be Leipzig now the pinnacle of the sporting conglomerate is the perfect

time to take another in-depth look.

Karen I'd like to start with a look really at the Red Bull Group and sort of how that came about really.

Take us back to the start first of all. That was in your book, one of the most interesting parts for me.

It was sort of where they came from and sort of the

mission of them when they first started up really. Yeah they started off in 2005

with the takeover of Red Bull Salzburg or Austria Salzburg as they were known before

Red Bull took over. Obviously Austria Salzburg were a relatively struggling club

in Austria. They didn't they had a few that a bit of trouble with a relatively

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