Recent Real Life Success Stories of Expanding to Include Retailers w/ Steven Selikoff - Ep - 561 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 15 March 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s Lunch With Norm, we are with the founder of the product development Incubator, and the Product Development China Trip, Steven Selikoff! We discussed recent real-life success stories of expanding to include retailers. Find out what Amazon sellers need to expand into retailers. Our guest products have been sold in big box stores, independent retailers, and on Amazon 3P and 1P. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, the founder of the product development Incubator, and the Product Development China Trip, Steven Selikoff, is here. Today, we discussed recent real-life success stories of expanding to include retailers. His products have been sold in big box stores, independent retailers, and on Amazon 3P and 1P. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	If they're coming out at the gate at the same time I am with the same traffic and with
0:05.3	bring it on.
0:07.7	You don't have to work.
0:09.4	And you might be a completely different view on this.
0:13.3	I'm not sure.
0:14.1	But I love perceived value.
0:17.1	If the manufacturer is coming out at $10, why not sell mine for $49?
0:24.6	Lunch with the new, lunch with a lot.
0:32.6	Hey, everyone.
0:33.6	It's Norm Ferrar, aka the Beard Guy here, and welcome to another lunch with Norm,
0:46.8	the e-commerce and Amazon FBA podcast. Today, we're going to be discussing a variety of different things that helps bring your product to retail. And these are the nuggets that people just don't know. And I've got a specialist. He's been on
0:57.8	the podcast a few times. Can't wait to talk to him. But first, before we do that, let's have a
1:04.4	word from our sponsor. Facing cash flow challenges with your e-commerce business, discover
1:09.5	viably your ultimate financial, from real-time sales
1:14.2	data integrations to immediate funding access, Viably's here to support you. Plan your growth with their
1:21.9	free tool for online sellers and engage with specialists whenever you need.
1:29.8	Extend your cash flow with buyably.
1:34.5	Sit back, relax, grab a cup of coffee, and welcome back, Stephen.
1:40.4	Hello, hello from Guangzhou, China, and I'm feeling that FOMO like you are.
1:43.6	It looks like it's, well, I got to tell you, it looks like the parties are great.
1:50.6	We'll still see how... The parties are always great in Vegas. Oh my gosh. I'm too old for these parties. They, that they're, you see, if you've never gone to prosper, there's the first party,
1:56.9	which usually starts at around dinner time. So somebody's going to throw a party around
	...

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