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Muscle Intelligence

Recast: The Formula for a Profitable Fitness Business with Alex Hormozi #347

Muscle Intelligence

Ben Pakulski

Expert, Ben, 40, Pakulski, Alternative Health, Fitness, Health & Fitness, Intelligence, Biohacking, Mi, Intelligent, Mi40, Nutrition, Diet, Hormones, Muscle, Exercise

4.8745 Ratings

🗓️ 17 August 2023

⏱️ 66 minutes

🧾️ Download transcript

Summary

If you’re a man over 35 looking for a simple, effective and personalized plan to help you look, feel and perform better than you did in your 20s, head to https://muscleintelligence.com/mipapply to learn more about our upcoming programs.

Today I've rebroadcast an interview that is undoubtedly one of the MOST valuable interviews I've ever recorded for entrepreneurs, coaches, and virtually anyone interested in business.

Alex Hormozi joins me for a no-holds-barred discussion on successful sales, effective business decisions, and how to maximize customer value.

Alex is an entrepreneur, investor, and philanthropist. He began his entrepreneurial journey when he packaged his process for launching a successful gym, turned it into a licensing model, and scaled it to over 4000 locations in four years. In this same four-year period, Alex founded and scaled three other companies to $120M+ in cumulative sales across four different industries... and reached $100 million net worth before the age of 30.

He's also generous enough to share - literally - ALL of his business secrets.  You'll learn everything from his high-impact system to close clients, to a four-step massive monetization structure for offers.

My team has also outlined Alex's frameworks for successful sales and fitness business tactics in today's implementation guide.

You'll learn:

  • Alex’s Framework for Effective Closing
  • Why Coaching ALWAYS Begins with the Sale
  • How to Influence Decisions and Deliver Results in Your Business
  • How to Give Clients What they NEED and Gain Their Trust
  • Upselling Tips to Maximize Customer Value

Please support our sponsors:

P.S. Alex has written a couple of books which I HIGHLY recommend, and he's about to release his third...

He's also hosting a huge online party for the book launch, on Saturday, August 19th at 9 AM PT / 12 PM ET. You can sign up here.

I've invited my whole team, because when it comes to Alex Hormozi, I'm willing to bet - 100% of the time - that he will provide huge amounts of value in whatever content he shares with the world.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, everybody. Welcome to Muscle to Television podcast. I'm Eric Pocke. As always, framing this podcast around living your life in a body of the absolutely love. That's still a small task. And there's a lot of stuff that goes into that. Today we're going to take a little bit of a lateral shift, but I think it's very, very relevant.

0:22.3

And I intentionally sought out a conversation with this guy because he's incredibly insightful. amazing humans, hopefully most of which will get on the podcast, one of which has already been

0:37.7

on our podcast, talking Dan Stickler, has significant other microhandling.

0:41.5

He's both been on the podcast of the past.

0:43.8

Today's guest is a world-renowned expert for helping fitness professionals scale their

0:50.2

business.

0:51.3

So if you're someone who's in the fitness industry, whether you're trying to be a coach, whether you are a coach, whether you're a gym owner, or in any way in the sales

0:57.6

industry, ultimately selling some service. Today's podcast is going to be very interesting to you.

1:03.1

And Alex Hermossey joins me today to talk about his incredibly brilliant perspective on

1:08.6

helping push people over the edge who are indecisive about your service.

1:12.4

Ultimately, if you're doing something good and you know you have the best intentions,

1:16.8

it's so going to take great ability to persuade.

1:21.6

And if those people have a negative connotation around persuasion, but the reality is most

1:26.1

people are indecisive.

1:27.1

You know, you walk into Starbucks

1:27.9

and you can't decide what to drink. You can't decide what to have for dinner. And then when it

1:31.5

comes to making investment in your body, maybe you don't place that much value on or maybe you don't

1:35.9

understand the tremendous benefit it could have in your life. So Alex, I have this amazing dialogue

1:41.5

about how we can use our skills to help people change your life.

1:47.5

And then he's going to teach you this amazing strategy and action plan, ultimately, on how to sell people on your service.

1:55.2

And Alex is an absolute wizard.

1:56.8

And he's looked at this every way upside down, inside out.

...

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