Rebranding and Breaking Out of the “Influencer Mold,” With Sarah Baus

The Real Reel

Natalie Barbu

Education, Personal Journals, Society & Culture, Self-improvement, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 11 September 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 230: This week, Nat's sitting down with a woman who seemingly does it all. We're talking about someone who has a chemistry degree, worked at a research lab right out of college, was a retail manager, was an assistant to a marketing freelancer, and is now a content creator with over 600,000 followers on TikTok, Sarah Baus! Sarah takes us on her own, "Era's Tour," discussing her work experiences and how one viral budget laundry hack, Tiktok, gained her millions of views and thousands of followers over night. Sarah talks about how she went from creating niche content to becoming a multi-faceted content creator, as well as her process of rebranding her podcast, Mutual Friends Podcast. From being coined the "least funny person" in her family to becoming "the only person who gets paid to be funny," Sarah walks us through her experience of breaking the influencer mold and creating content around the things she loves. Please be sure to rate, follow, review and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Sarah @sarahebaus on Tiktok, Instagram and Youtube and her podcast, @mutual.friends.podcast on Instagram. Thank you to our sponsors for making this episode possible. Check out these deals just for you: Honeylove - Get 20% OFF @honeylove by going to honeylove.com/REALREEL Factor – Visit factormeals.com/therealreel50 to get 50% off! Shopify - Sign up for a one-dollar-per-month trial period at Shopify.com/realreel Delavie Sciences - Use discount code "REALREEL" for 10% off your purchase! Lume - Get 5% off your Starter Pack with promo code REALREEL at lumedeoderant.com/REALREEL OUAI - Go to theouai.com and use code REALREEL for 15% off your entire purchase! Quince – Go to quince.com/realreel and get free shipping and 365-day returns! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	Like if I've posted anything that didn't involve like laundry or a home
0:15.3	DIY or like something like homemaking my followers are like no no no not that
0:21.6	stick to what you know.
0:23.0	The wedding really actually is what like broke me out
0:26.3	and I was able to get the lifestyle and now it's like everything and if I post long
0:29.6	and kind of like sometimes it doesn't do as well which I'm actually really grateful for.
0:36.0	Welcome to the Real Real where I take you behind the Instagram Real and into the real lives of
0:41.0	entrepreneurs, content creators, and anyone who inspires me and may inspire
0:45.2	you too.
0:46.2	I'm your host
0:57.3	Natalie Barbu and today I am recording with Sarah Boss We recorded in person in New York City and I am so
1:06.4	excited for you to listen to this because not only is Sarah hilarious but you can
1:10.5	learn so much from her experience not as a content creator but also as someone
1:15.1	who is just a multifaceted human being who has a variety of different interests and has somehow
1:21.1	found a way to kind of do all of the things that she loves in her life and like
1:26.2	She's about my age. I actually don't know exactly how old she is but I believe are both around the same age, like 26, 27.
1:33.6	I could totally be wrong, but I just assume everyone
1:36.7	is around my age that I speak to.
1:39.5	So anyways, in her 20s, and she has gone from being a chemistry major to working at a research facility like lab to then going off and wanting to do her own thing and working at a marketing agency and now she's a content creator and she has blown up on Tik-Tock.
1:58.6	Like I'm talking tens of millions of views below up and she now is has I think like six or 700,000 followers on
2:06.9	Tik-talk and that is all in the span of less than a year. She started
	...

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