Today's podcast is a wake-up call for ALL real estate agents. Here is the bottom line, now more than ever it's absolutely critical you become a listing agent. Being with the wrong broker, buying buyer leads, branding are all leading to what may be the biggest agent failure rate in history. When you listen to todays show you will have facts that will help you make the right decisions.  More than 90% of potential real estate buyers and sellers, according to the National Association of REALTORS®, connect with a real estate agent to help them buy and/or sell their house.   That equals about $100 Billion in agent commissions every year. It shouldn't surprise you then, that real estate tech companies want a bigger piece of that agent commission pie for themselves. Here are some strategies real estate tech companies have to get more commission money from YOU, the country's hard-working real estate agents and brokers. We'll look at Zillow, Compass, and Opendoor specifically. POP QUIZ: Please choose one answer: 1) I am ready to join EXP Realty.  2) I am interested in EXP Realty and need more info.  3) I am not interested in EXP Realty.  Key: * If you answered “#1” congratulations. You are about to join the fastest-growing real estate company in the world. Tim and Julie Harris are inviting you to join them at EXP Realty. Text Tim directly for the next steps: 512-758-0206. (text only please) * If you answered “#2” please watch the videos and check out the other intel on this site. http://whylibertas.com/harris .  * If you answered ‘#3’ no worries. You will want to check out whylibertas.com/harris so you can at least know what EXP Realty is and why so many agents are moving to EXP Realty. ZILLOW. What is Zillow's 'Back to Basics' strategy, and how might it affect you? Zillow has stated that it is going back to its roots by focusing on “extracting” an additional $1.5B annually from agents by 2025 via its Premier Agent program. This “extraction” from agents paying for Zillow’s Premier Agent Services would generate a total of $2.9B annually for Zillow.  That eclipses its entire 2021 revenue from all combined sources. 2021 Revenue = $2.1B Plus, +800M from Adjacent Services such as Mortgage & Title Plus, +600M from Other IMT (Internet, Media and Technology) Plus, +1.5B from Premier Agent Services – or between $250M – $300M per year from agents A total of $5B in 2025 Revenue is their stated goal. Well, good for Zillow for making their goals 'SMART': Specific, Measurable, Attainable, Realistic and Timely... but maybe you can disrupt the 'Attainable' part by choosing not to participate in their agent-soaking goals. Just a quick search about the quality and quantity of 'leads' that agents are paying for will garner you an endless supply of not just agents complaining about inappropriate, low quality 'leads', but perhaps just as alarming are the complaints by actual homeowners about Zillow. For Sale By Owners who were only allowed an aerial view picture, severely inaccurate Zestimates, 'Zillow-assigned agent' who knows nothing about the listing someone calls on, etc. The quantity and variety of complaints is astonishing. Solution? Become your own best generator of commissions by learning to be a proactive lead generation machine. Listing agents don't have any lead generation issues.