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Real Estate Training & Coaching School

Real Estate Agents: How to Boost Your Repeat & Referral Business ASAP!

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 12 October 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/ How To Boost Your Repeat & Referral Business ASAP in 3 Easy Steps Real estate agents and brokers... if you could choose where your next listing would come from, wouldn't you always answer, "a repeat or referral client"? Of course, you would. Why? -They're easier to work with, they already trust you, you're probably not going to compete for their business and they are less likely to throw objections at you! Also, they don't ask you to cut your commission or shoot them a kickback. Today, we discuss how to create a steady flow of leads from this critical source of business? Many surveys have shown that when someone is making a decision about who they will hire to provide a service, they first ask: Whom do I already know? (87% of the time), if they don't know anyone, they then ask a trusted friend or advisor who THEY know (6% of the time), and only after those two questions are exhausted do they turn to an advertisement or marketing piece.   REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris Your job is to be the answer 93% of the time so you don't have to waste money trying to be the answer 6% of the time! This means perfecting three things immediately: 1.  Have an organized database with names, numbers, email addresses, LinkedIn, Facebook, Instagram and other support information on each person. You don't need a fancy CRM, use KV Core for example. CALL each person to update the rest of their profile. It's a great excuse to make that first (or next) contact! Use your F-O-R-D conversation outline to make these calls fruitful. (Family/Occupation/Recreation/Dreams) Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699 2.  Speak with all of your contacts regularly.  That means face-to-face, voice-to-voice, 'real' contacts. A contact is a conversation with a decision-making adult about real estate. Refer to our coaching and podcasts about the 'FORD' script. For example, if you have 200 people in your database and you speak with 10 per day on work days, you can actually speak to 100% of your list every single month. What would THAT do to your repeat and referral business? If 10 is too many, even making 5 contacts per day will have you speaking with 100% of your list every sixty days. 3.  EXPAND your Center of Influence systematically.  10% of the number of people in your database will do business with you or refer business to you every year, assuming you communicate with them. If your database is 100 people strong, you'll have 10 transactions yearly from them. 200 equals 20 transactions, and so forth.   Smaller is better. Don't dump random 'leads' into your database. Past clients, friends, family, neighbors, and people in your sphere of influence belong on the list. You can have a second list of your Professional Center of Influence: lenders, title people, painters, insurance people, etc. There are 3 categories in which to expand your Center of Influence Contacts: a) Things you like to do anyway, such as your hobbies, sports, arts, working out at a gym, or going on organized hikes.

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads, make more money,

0:22.8

and have more time for what you love in your life.

0:26.0

And now your host, Tim and Julie Harris.

0:35.4

Three, two, one, and we're back. We're focusing today on how to increase dramatically increase

0:41.7

your repeat referral and centers of influence business i couldn't think of a more a clickbaity

0:47.0

title for this podcast yes but that is what it is it is it is that is something that all of you

0:52.6

when you join our premier coaching program that's the first thing we're going to have all of you, when you join our premier coaching program,

0:55.1

that's the first thing we're going to have all of you do after you do your real estate treasure

0:58.4

map. The first spoke on your lead generation wheel, sorry if we're using too much, you know,

1:02.9

Harris parlance on you, but the first spoke, which is your first source of business, is always

1:07.2

going to be your centers of influence and past clients. That is what's going to, over the years of your career, going to be usually, I think,

1:14.6

one of the least confrontational, most effective ways for you to generate leads.

1:18.9

It should not be your only one.

1:20.3

And Julie has some interesting statistics that are fairly new about centers of influence

1:24.3

and past client.

1:24.9

You remember off the top of your head?

1:25.9

Yes.

1:26.2

In fact, this is from a recent report from our National Association of Realtors,

1:29.7

as we lovingly call it NAR statistics.

1:32.4

And they just said over the past six months of closings,

...

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