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The Russell Brunson Show

Rap Videos As Viral Marketing Campaigns with Chris Record

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 1 July 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100’s of thousands of dollars. So on this episode of the Marketing Secrets podcast, we explore the world of short-form content and how it can revolutionize your marketing strategy when it is done correctly. Normally, this kind of insider knowledge is reserved for high-ticket masterminds, but in this episode, Chris and I break down these strategies for everyone. Chris Record and I cover a variety of topics that are essential for marketers looking to stand out in today's digital landscape. From blending education with entertainment to creating content that captures and holds attention, we provide actionable insights that you can start using immediately. Key Highlights: Using Edutainment: Learn how to combine education and entertainment to create engaging marketing content. Powerful Short-Form Content: Discover strategies for crafting short-form videos that drive engagement and conversions. Effective Storytelling: Understand the power of storytelling in making your content memorable and impactful. Series-Based Content: Get tips on developing series-based content to keep your audience hooked. Real Pattern Interrupts: Find out how to use pattern interrupts and the variable reward system to capture attention. Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable advice to help you elevate your marketing game. Tune in and get ready to transform your approach to content creation! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Do we really need another computer?

0:02.0

One that's faster, more powerful.

0:04.0

Not everyone does.

0:05.0

But to reinvent music using a neural processor,

0:08.0

work off the grid with all-day battery,

0:10.0

or bring your vision to life with AI-powered co-creator,

0:12.0

then a copilot Plus PC can make a difference.

0:15.0

A powerful AI computer is not for everyone.

0:18.0

But if you're trying to change the world,

0:20.0

even if just your own,

0:21.1

we built one for you. Microsoft Copilot Plus PCs powered by Snapchat, the fastest, most intelligent

0:26.7

Windows PCs ever. Bachelor life varies with you switching settings. I just had no idea that it would be so big.

0:31.9

I just did it for fun because one of my videographers just said it would be a good idea and I thought

0:35.6

might as well try. And we did a wrap and we ran it for all of our market and everything.

0:39.3

We ended up doing multiple millions of dollars in business.

0:41.3

But I think this is the future.

0:42.3

I think short form video content for entrepreneurs is the future.

0:48.3

It's a little viral recipe.

0:49.3

Music just makes it relatable, it makes it fun.

0:53.3

It's like a dopamine hit. You want to be that

0:55.3

dopamine hit when they're scrolling through. As long as you can get that scroll stop and kick in that

0:59.1

variable reward system, the dopamine, then your ads are going to perform well. Short form content

...

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