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The Russell Brunson Show

RANT: You Attract Who You Are, Not Who You Want

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 27 December 2021

⏱️ 15 minutes

🧾️ Download transcript

Summary

In a rare Russell rant, find out what made him upset today, and how you can protect yourself from annoying customers. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey everyone, it's Russell Brunson here, and today I've got a bit of a rant to share on the Marketing Secrets podcast. Now, I'm usually a positive guy, but today, I'm feeling slightly annoyed. Let me tell you why. I pour my heart and soul into serving people. I work tirelessly, create valuable offers, and invest millions to simplify and change lives. Yet, there's a small but vocal group of people who seem to despise success. They put up barriers and complain, hindering their own progress. Let me give you some context. We're in the midst of launching Dan Kennedy's newsletter, and while I know it'll yield long-term ROI, the upfront investment is staggering. I had to acquire Dan's company, negotiate, write content, hire teams – the costs are astronomical. And yet, we're offering $20,000 worth of bonuses for just $97 a month after a free trial. It frustrates me to see some people's attitudes. They want the freebies but balk at a slight inconvenience, like higher shipping fees. Instead of quietly canceling, they make a scene on Facebook, airing their grievances. It's mind-boggling. But here's the thing: You attract who you are, not who you want. I've noticed this pattern for years. Within minutes of meeting someone, I can tell if they'll be successful based on their mindset and attitude. It's uncanny. So, if you're the kind of person who complains, refunds, and blames others, guess what? That's the kind of customers you'll attract. But if you take personal responsibility, seek value, and show gratitude, you'll draw in like-minded individuals. I've refunded a product only once in over 20 years, and even then, the person gave me the refund without making a fuss. Why? Because I take responsibility for my choices. I dig for value and don't expect it to be handed to me on a silver platter. So, my message to you is simple: Become the kind of customer you want to be. Take ownership, seek value, and show gratitude. That's how you attract success. Alright, I've got to run to my daughter's Christmas concert. Take care, and I'll catch you later. Bye, everyone! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, want to hear a PC Game Pass advert?

0:04.7

I'll take your silence as a yes.

0:06.6

Want you games on day one like Call of Duty Black Op 6 or Stalker 2?

0:10.5

I thought so.

0:11.8

How about unlocking all the League of Legends champions when you link your Riot Games account?

0:15.6

All for one low monthly price.

0:17.3

Well, guess what?

0:18.2

We got you.

0:19.5

Learn more at Xbox.com slash PC Game Pass. Stalker to

0:22.6

available November 20th, 2024. Game catalog varies by region and overtime. And yeah, that's the

0:27.9

end of the script. What's up, everybody? Today I want to welcome you to the marketing secrets

0:34.1

rant. That's right. Today Today we're going on to rant.

0:43.7

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get

0:48.8

our products and our services and the things that we believe in out to the world and yet still

0:53.7

remain profitable.

0:55.6

That is the question in this podcast will give you the answers. My name is Russell Brunson

1:00.8

and welcome the marketing secrets. All right, that it ran to often. I'm a pretty positive

1:09.6

guy. But I'm not going to lie. I ran to often. I'm a pretty positive guy.

1:14.0

But I'm not going to lie.

1:15.9

I am slightly annoyed this morning.

1:22.9

And it's because people, like I kill myself to try to serve people. I try my best.

1:24.2

I make ears of offers.

...

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