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Join Up Dots -  Business Coaching Made Easy (With A Bit Of Life Coaching Too)

Ramping Your Brand

Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)

David Ralph of Join Up Dots

Interview, Motivation, Online, Businessinterview, Education, Businesscoaching, Entrepreneur, Lifestyle, Income, Business

51.1K Ratings

🗓️ 18 December 2020

⏱️ 54 minutes

🧾️ Download transcript

Summary

Dr. James F Richardson is todays guest on the Steve Jobs inspired Join Up Dots business podcast. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands (which stands for Consumer Packaged Goods) with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. Now if that all sounds very impressive it is, but not what a show like Join Up Dots normally delivers, then listen to this You can plan exponential growth.

Transcript

Click on a timestamp to play from that location

0:00.0

When we're young we have an amazing positive outlook about how great life is going to be

0:05.2

but somewhere along the line we forget to dream and end up settling.

0:09.2

Join up dots features amazing people who refuse to give up and chose to go after their dreams.

0:15.0

This is your blueprint for greatness.

0:18.0

So here's your host, live from the back of his garden in the UK, David Ralph.

0:25.0

Yes, hello there, good morning to your friends.

0:27.0

Good morning and thank you so much for being with us at Join Up Dot.

0:32.0

Yeah, wherever you are across the world really appreciate you

0:34.4

tuning in as always. Now today's guess that we've got on the show is in Tucson

0:39.7

Arizona. Yeah, that's near America. It's very near America, and he's the founder of

0:45.4

Premium Growth Solutions, a strategic planning consultancy for early stage

0:50.4

consumer packaged goods brand, CPG. As a professionally trained

0:55.2

cultural anthropologist turned business strategies, he's helped more than

0:59.6

75 CPG brands with their strategic planning including brands owned by Coca Colaventering

1:05.8

and the Hershey company loads of them.

1:08.4

He's also the author of Ramping Your Brand How to Ride the Killer CPG growth curve, the number one bestseller in

1:15.2

business consulting on Amazon.

1:18.0

If that's not enough, he also hosts his own podcast, don't we all?

1:22.1

Start-Up Confidential, and his faults appear regularly in industry

1:26.2

publications. Now, if that all kind of sounds very impressive, of course it is, but you might be thinking

1:31.6

that's not what a show like join up dots normally delivers and listen to this

1:36.0

You can plan exponential growth. Yes in his latest book ramping your brand. He outlines a four-part approach to thinking smarter about growth

...

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