Hi everyone, I'm Hilary Kerr and this is Second Life, a podcast spotlighting women who

have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears and what happens when they embark on their Second Life.

Today I am truly delighted to have one of my favorite women in the entire fashion industry

in the studio with me, the chief brand officer of Revolve, Rysa Gerona.

If, for some reason, you aren't one of Revolve's millions of customers who spent nearly a billion

dollars shopping the Millennial-Belved E-Com Company in 2018, you've probably seen

their amazing revolve around the world hashtag on Instagram as the company is also legendary

for its brilliant use of social media marketing and next level influencer events.

But, before Rysa was traveling the world, spreading the word of Revolve, she actually got

her start on the design side.

She was the co-founder of the brand Lovers and Friends and the co-founder of Alliance

Apparel, which is the fashion and design production company that manufactures and creates

all of Revolve's in-house brands that go from denim to lrosa, LPA, NBD, and more.

And did I mention that she also spent a handful of years as a bar method instructor and

studio owner because that also happened and she just did that on the side.

Her story is hugely inspiring and completely self-made, so let's get to it.

Now, on Second Life, it's Rysa Gerona.

Rysa, let's start at the beginning and take it all the way back.

What did you study in school and what did you think you were going to be when you grew

up?

...