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The Business of Fashion Podcast

Rachel Scott on the Sensuality of Craft

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6770 Ratings

🗓️ 4 July 2025

⏱️ 36 minutes

🧾️ Download transcript

Summary

Rachel Scott, founder of Diotima, has built a reputation for bringing a nuanced portrayal of Caribbean culture to the global fashion stage. Drawing on her Jamaican heritage and global experience, Scott seeks to foreground overlooked craft traditions and champion a narrative that moves beyond exoticised tropes. 


“Craft doesn't have an aesthetic. Craft is technique and execution,” Scott says. “There are endless possibilities, and on a conceptual level, I think that craft is the most intimate form of fashion. Because it is made by hand, there is this energy exchange. So I kept thinking about intimacy, sensuality and desire.

This week on The BoF Podcast, Rachel Scott sits down with BoF founder and CEO Imran Amed to discuss how she is redefining craft and advocating for a more inclusive design industry.  



Key Insights: 


  • Scott credits her global outlook to extensive travels during her childhood. "When I was younger, [my mother] was adamant not to take us to Europe because that was easy. So she would take us to Asia… and South America. I already had this grounding of a global perspective," she explained. Her extensive travels through Asia and South America particularly influenced her to view fashion as a form of communication: "I started thinking about clothes as language, especially because I was seeing these different perspectives and these different approaches to dressing.”


  • Scott seeks to foreground informal, yet globally shared, knowledge of embroidery and craft techniques. "I remember seeing techniques in India that I had seen in Jamaica… there is this global knowledge, but only one place gets valued," she says. This recognition inspired her mission to challenge the traditional valuation of craftsmanship. "It's almost like an oral tradition that exists that I wanted to find a way to elevate and present to the world," she adds.


  • For Scott, craft is inherently sensual and intimate. "Because it is made by hand, there is this energy exchange," she says. This philosophy underpins her creative approach, focusing on tactile and emotional connections: "I would receive the production of the crochet… I would open the box and feel this energy. There is spirit and there is something imparted from the person making it to the person wearing it.”


  • Scott’s advice to aspiring fashion designers is to challenge traditional expectations and timelines. "Fashion is really crazy… someone really small is judged on the same level as someone from a conglomerate," she explained, encouraging designers to embrace their unique journeys. "You don't have to abide by these notions of when you should do something, how you should do it… wait until you're ready and find your way."


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Transcript

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0:00.0

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. Welcome to the

0:08.8

Bof podcast. It's Friday, July 4th. Rachel Scott, founder of Diotima, has built a reputation for bringing

0:17.3

a nuanced portrayal of Caribbean culture to the global fashion stage.

0:23.1

Drawing on her Jamaican heritage and global experience,

0:26.7

Rachel seeks to foreground, overlooked craft traditions,

0:30.7

and champion a narrative that moves beyond exoticized tropes.

0:35.2

Craft doesn't have an aesthetic.

0:36.9

Craft is like technique and execution. They doesn't have an aesthetic. Like, craft is, like, technique and execution.

0:39.9

They're endless possibilities.

0:41.7

And I think what I really thought about was, like, on a conceptual level, like, I think

0:46.8

that craft is maybe very, the most intimate form of fashion, like, because it is made by hand.

0:51.7

Like, there is this, like, energy exchange almost.

0:54.8

So I kept thinking about intimacy and, like, sensuality and desire.

0:59.1

This week on the BOF podcast, I sit down with Rachel to discuss how she is redefining the narrative of craft in fashion while advocating for a more inclusive design industry. Here's Rachel Scott on the BOF

1:14.4

podcast. Rachel Scott, welcome to the BOF podcast. Thank you for having me and run. It's really

1:23.3

nice to talk to you. I've been an admirer of your work from afar and so curious to hear about

1:29.8

the genesis of this brand that's so beautiful and so rooted in craft, which is something I think

1:38.3

more and more people appreciate. But I really want to start with your earliest memories of growing up in Jamaica.

1:47.0

And if fashion was at all part of those memories, I mean, what was it like?

1:52.0

I've never been to Jamaica.

1:53.0

Really?

1:54.0

Oh my gosh, you have to go.

...

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