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Rachel Brathen, creator of @yoga_girl, talks with J about how a bohemian lifestyle on the beaches of Costa Rica converged with the invent of Instagram and led to two million followers and a yoga career. They discuss the process of going from obscurity to recognized social media influencer, the evolution of her choices and professional pursuits, pitfalls and misinformation in the social media sphere, DIY business models, and operating by principles that will better serve the people behind the hashtags. This episode is sponsored by YogaAnatomy.net.