Qure Skincare - Lost $5M Overnight. Then, Built a Skincare Empire

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 May 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who’s built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight.

Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy.

In this conversation, Matt discusses everything from emotional resilience and operating leverage to why he believes the future of skincare is tech-forward, community-driven, and built around real customer needs. His story is one of grit, reinvention, and what it really takes to scale a modern brand in today’s market.

Here are some key moments from our chat:

* How losing millions taught Matt the value of diversification and product-market fit

* Why innovation and “leverage points” are Qure’s secret to sustainable growth

* The power of storytelling and authenticity in an increasingly AI-driven world

* How Qure balances DTC-first growth with global retail expansion

* What it takes to create FDA-approved hardware and bring clinic-grade tech home

Join me, Ramon Vela, in listening to the full episode and discovering what it takes to build a skincare brand that’s not skin-deep.

For more on Qure Skincare, visit: https://qureskincare.com/

If you enjoyed this episode, please leave The Story of a Brand Showa rating and review.

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Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Today’s Highlighted Brand:

Goode Health: https://www.goodehealth.com/

If you have a family history of heart disease, listen up.

Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies.

Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks!

Visit goodehealth.com today and use promo code STORY30 for 30% off now!

Transcript

Click on a timestamp to play from that location

0:00.0	What motivating me at the moment is really trying to grow pure skincare to like an industry leader.
0:05.4	We want to be known for the most innovative products in the world.
0:08.9	And creating new innovative products that don't exist in the market is what motivates us.
0:12.9	And seeing the results and seeing how we help consumers because the whole mission of cure is to try and democratize these clinics and trying to make sure that
0:21.4	clinical skincare treatments are accessible to everyone because beauty is not a luxury. It should be
0:25.8	a right for everyone to feel common with their own skin.
0:38.9	Hey everyone.
0:42.3	This is another episode of the story of a brand.
0:46.5	Like always, we have an amazing guest in brand that we're going to feature on today's show.
0:53.0	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing
0:57.4	consumer behavior, inflation, electioneer anxiety, the cost of capital, and more. However,
1:03.7	finding an experienced knowledgeable advisor shouldn't be challenging. And that's why I'm
1:09.9	personally recommending that you reach out to Compass Rose Ventures,
1:14.5	whether you're looking for help positioning your brand and messaging,
1:18.2	diversifying your marketing portfolio, preparing for retail expansion,
1:23.2	or fine-tuning your existing retail strategy,
1:26.0	or maybe preparing your brand and financials
1:29.1	for investors or acquisition. Simply visit compassroseventures.com, that's compassroseventures.com
1:38.7	to learn more. Here's another brand I want to spotlight. My father died in in 1984 when I was just a boy going from 13 to 14.
1:49.1	It was devastating.
1:51.0	So if you're like me with a family history of heart disease, listen up.
1:55.7	You can reduce your risk of heart attack or stroke by simply eating more polyphenols.
	...

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