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The From Wondery, I'm David Brown, and this is Business Wars Daily on this Tuesday, March 21st.

When it comes to products that truly don't lend themselves to glitzy image-driven marketing campaigns, accounting software may be near the top of the list, but that doesn't stop

some from giving it the old college try. Intuit QuickBooks, the leader in small business accounting

software, is trying to be cool adjacent by linking itself to the

silver screen. The brand launched a social media content campaign to coincide with the Academy Awards.

The campaign is called Small Business Spotting, and the company used its TikTok presence to

highlight real-world small businesses that have appeared in this year's Oscar-nominated features,

Marketing Dive Reports. Some of the businesses featured are the coin laundry that appears in

everything everywhere all at once, the theater that appears in blonde, and the camera shop that

appears in The Fableman's. QuickBooks also produced a small business movie guide that uses Google Maps to track

various small businesses that have been featured in films and trailers. The company hopes to get more

...