Hey Michael Steele podcast listeners, Michael Steele here with another quick take from the Michael Steele podcast.

Check out what's going on right now.

Welcome back everybody to the Michael Steele podcast.

We are having a lot of fun with my friend Rachel Bittic, the author of the new book, Hit Him Where It Hurts, and she does. Yes, she hits him where it hurts.

Oh yeah, when they go low, Michael. Yeah, as I heard you say... When they go low, you got to hit him.

That's what I say, as I heard you say recently when they go low, hit him.

Oh, snap, okay, is that going out?

Yeah, I say thanks for the,

thanks for you.

So let's talk about communication,

because a big part of what ails the Democrats and Republicans are very good at is

communicating a message. We're very good at communicating a

negative message.

Democrats are very or at communicating a hopeful message.

And that's a sad thing to say in many respects, because I think it really speaks to what the consumer actually will consume. And you see it not just played out in how people respond to news and information, you know, the whole idea if it bleeds it leads right and so people tend to want to see the car crash they they want to see the gory details but the media and social media platforms also play in that space where they are much more

interested in telling the story of the underbelly of a thing

than telling the story the sun that shines on that very thing.

How did the communications of the two parties

affect how voters approach and are approaching

this upcoming election?

Definitely it's a good question, right? I mean, I think we've never really seen

Denver, I mean, in 22 we saw some some specific races run in a posture, the

...