Quantity Teaches You Things Quality Does Not
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 8 January 2022
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today’s episode is a classic segment from GaryVeeTV! People as a collective had decided to put quality on a pedestal and demonize quantity saying that putting out a bunch of low-quality content is spammy and leaves negative perceptions. The problem with that though is, who decides what is quality content? Quality is a lot more subjective than quality. You could work on a video for months that someone may still dislike, or with that same amount of time you make 100 videos that are "quick" to make but now have 100 chances of appealing to somebody. Quantity allows you to be more contextual and gives you more chances to resonate with your audience where quality does not.
Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.0 | What's scary about the way I go about business and what I believe I see with the |
| 0:10.3 | businesses that are most winning in the world is it's super basic. |
| 0:17.0 | Just nobody wants to do it. It almost be like if I was standing up here talking |
| 0:22.6 | about health and wellness. My friends, if you want to get into better shape, |
| 0:28.0 | here's how you do it. Stop eating shit and work out every day. |
| 0:34.0 | Thank you very much, see you later Brazil. That would be the whole talk. |
| 0:38.0 | That is no different than how I see business today. Obviously you have to have a product and service, |
| 0:43.0 | but the reality is very simply the formula is as basic as it is in fitness. |
| 0:50.0 | If you are not producing content and when I say content just to put this into context for everybody, |
| 0:55.0 | next week is my birthday. I have had my team work for the last month. |
| 1:00.0 | We have made a deck, a couple hundred pages deck. We are going to give it away for free. |
| 1:05.0 | It shows you how to make 60 something pieces of content in a day. |
| 1:09.0 | The reality is the requirement of how much content that I am looking for you to produce to achieve what you are looking |
| 1:18.0 | about numbers that look like 30, 40, 50, 60 pieces of content a day. |
| 1:27.0 | Most of the businesses and people in here are putting out one piece of content a day on a good day. |
| 1:34.0 | Maybe three a week. If you are a personal brand, you are killing it and posting four things a day. |
| 1:43.0 | There is nobody that is achieving the volume. If you want to write down one word and stick it in your mirror from this whole talk, |
| 1:52.0 | the word is volume. This is a volume warfare. When people hear volume, they hear quantity. |
| 1:59.0 | When they hear quantity, they don't think that you can make quality. |
| 2:03.0 | They think it is a friction between quantity and quality. |
| 2:07.0 | I believe that the world has grossly overvalued production quality and made that quality not the story or the context of the message. |
... |
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