Apple does not sell, Nike does not sell most of their product through Google AdWords or affiliate marketing.

They sell most of their products because they built brand. A lot of people here are incredibly

focused on selling, so they like Google AdWords because it converts better, lower funnel,

conversion-based marketing, right? The reality is, that's great. Selling is important,

that's how a business grooms. But when you are building brand, when people care about you or your

business, that is the ultimate form of selling. There is no affiliate, there's no portal,

there's no Google ads that are more powerful than building a brand. This is the Gary V. Audio

Experience. Brazil, what's good? You know, I gave a lot of thought on the long flight from New York

to the show on what did I want to talk about? What would bring the most value to the audience here

with the makeup of what I knew about who's here? And obviously a lot of people are here on different

parts of their journey in building their brand, their business, their happiness. And what really

came to mind for me, as I started to go through it in my head, was there was two places.

And that is really attention and accountability. That the two places that I could talk about today

that would bring the most value was to focus on those two things. The concept of where is the attention

of all the places that everyone here wants to reach? And then how accountable is everyone here

to themselves and even more importantly to the team or the people that they're building with?

So that's where I'm going to go on this. The reason I like to focus on attention so much is when

I think about my career. Actually, it's a good question. How many people here are familiar with me

and my content? Raise your hand. Thank you. Now, I'm going to ask who's not familiar. Don't worry,

you will not hurt my feelings. I just want to get a sense because I want to know where I want to go.

How many people here are not familiar with me and don't know my content? Raise your hands.

Okay, that hurts. I've paid attention. I don't like you. First of all, I'm extremely

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