So many people believe that the term purpose and profit are mutually exclusive that for one to exist the other can't and that just isn't the case in fact when you learn to align your purpose and passion with the ability to make a profit you have a greater ability to impact the world in a positive way today

I'm joined by the founder of Black Rifle Coffee Company Evan Hafer to talk about how he's managed to build such a successful

business around what was simply a passion project we talk about the power of utilizing new media for marketing finding and speaking to your tribe

sacrificing ego on the altar of business and how to align purpose, passion and profit.

You're a man of action. You live life to the fullest and brace your fears and boldly charge your own path. When life knocks you down

you get back up one more time every time you are not easily deterred and defeated, rugged, resilient, strong. This is your life, this is who you are, this is who you will become. At the end of the day and after all is said and done you can call yourself a man.

Gentlemen what is going on today my name is Ryan Mickler and I am the host and the founder of this podcast the Order of Man. The way that I start this thing out every week is to tell you what we're all about and this is really really important because we have so many people

who are new members, so many new listeners of the podcast over the past several weeks and not really sure what's going on other than it seems to me that the mission and the message of our organization which is to protect provide, preside and helping lift men up and reclaiming and restoring what it means to be a man is widening.

I think the message and the word is getting out there so I'm glad you're here if you're tuning in for the first time if you've been with us for any amount of time I want to welcome you back and also at the same time thank you for sharing for sharing with your friends and your colleagues and your co-workers family members fathers brothers cousins whoever it may be any man that needs to understand a little bit more about what it means to be a man and how we are to step up in the walls of our home our businesses and community.

So guys I've got a fascinating discussion with you today as we always do I hope you're liking the new format over the past I'd say two to three months now we've changed up the format a little bit it's not so much of an interview as it is a conversation so I'd love to hear your feedback the goods the bad the ugly whatever you like if you don't like if you have feedback suggestions podcast guests recommendations whatever it may be I want to hear from you I'm very active over on Instagram at Ryan Mickler my last name is spelled my CH L E R and that's probably the best.

I'm going to get into the conversation here in a minute I do want to make a mention of my friends I've done this for about two months now it's the guys over at origin and if you're not listening to their podcast by the way it's called the hands and daylight podcast you obviously like podcast because you're listening to this one Pete Roberts and Brian Littlefield have an incredible podcast called hands and daylight so make sure you check that out and then also if you're doing any sort of jujitsu which I know a lot of you are because I'm getting messages from you guys are not going to be

doing any sort of messages from you about my jujitsu experience over the past three or four months now if you are doing jujitsu if you need a key rash guards any of their supplemental lineup which is partnered up with Jaco that's their mook which is the protein super krill joint warfare all of it they've got all of it just head over to origin main dot com origin main dot com and make sure you use the code order O our D E R at checkout I've talked with them we got a 10% discount on the

state of Maine and everything is a hundred percent made in America again origin main dot com and use the code order at checkout. All right guys with that said let's get into my conversation today let me introduce you to my guest first of all his name is Evan Hafer a lot of you guys

may not necessarily recognize the name but I bet I'll be willing to bet that most of you listening are familiar with his company black rifle coffee company he is a former member of the special force of the

and between multiple combat deployments he spent time honing his firearm and roasting skills of all things and when Evan left the service in 2015 he left the service in 2015 and he was a

moreowsed for questions on the term to show you now and you can experience the fact that my questions expert well

let's go see you after one more lecture so when you receive questions meet me already read them all on the chat

little bit different no issue your neighbor doesn't vote for it

to market himself and a business and they turned his second passion for roasting coffee into not only a full-time

business but a global coffee company that is recognized for their viral

irreverent videos and marketing campaigns and of course their their coffee now I will be the first to tell you that I do

not drink coffee myself but when I had the chance to connect with Evan I couldn't pass him up as he's clearly onto

...