Welcome to Speaking of Psychology, a bi-weekly podcast from the American Psychological Association.

I'm your host, Caitlin Luna.

The clothes we put on every day tell a story about who we are to the world and can have a major impact on our emotions and mood. So where does

psychology fit into all of this and how does it help us solve some of the biggest challenges

facing the fashion industry now and in the future? Our guest for this episode is Dr. Carolyn

Mayor, a cognitive psychologist who created the Psychology of Fashion Department at the London

College of Fashion at the University of Arts Department at the London College of Fashion

at the University of Arts London, as well as an undergraduate program and two master's degree

programs there. Dr. Mayor is currently a consultant for fashion brands and recently published

a book called The Psychology of Fashion. Welcome, Dr. Mayor. Thank you very much, Caitlin. It's a pleasure

to be here. Thank you. They were happy to have you. Mayor. Thank you very much, Caitlin. It's a pleasure to be here.

Thank you.

We're happy to have you.

So how did you get into this field?

I've always been interested in fashion,

and my first job was a window dresser or visual merchandiser, as is known now.

I did that for four years, absolutely loved it.

And then I did several other creative jobs, making clothes for people, making clothes for myself,

and so on.

And then when I got into my 30s and I had three children, I decided it was time to get a degree.

So I did my undergraduate degree in applied psychology and computing.

Then I did a master's in research methods.

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