Very welcome everybody. Today it's a big day. It's a bit like New Year's Eve for me, because we have Amy Edmondson here today, and she was on my reading list when I was doing my master's in social psychology.

No. Yes. So just to make sure we are on the same page.

For the people who don't know much about it, what is actually a psychological safety?

It describes a climate of a group where people believe that candor is welcome.

And why is it so important?

It's so important because today, nearly all of us do knowledge-intensive work.

We do work that requires problem-solving and creativity and innovation and catching and correcting

errors so that the quality of the work is not harmed.

And that kind of work is dependent on our ability to notice things and to have ideas

and to offer them. And so if you don't have it in an organization, what happens then?

Two big risk factors, right? One is that you will have preventable business failures,

that you will launch products that

a handful of people knew were not going to work, but they were afraid to speak up. Another is,

is that you will fail to innovate. So they're related problems, but, you know, one relates to kind of

visible, sometimes catastrophic business failures, bad decisions that got made that

didn't need to get made. And the other is harder to see, but shows itself over time. Like, we're

just not innovating. We're not coming up with the new ideas and services and products that customers

want. And slowly but surely, we become less relevant in the market.

So that was where he came into my studies on the creativity side.

But why do you become more creative by having this?

Well, you become more creative, not as an individual, for sure.

I would not say that.

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